What is the difference between GA and GA360?

GA is a free tool that provides basic website analytics, while GA360 is a paid suite of tools that offers advanced features for larger businesses and enterprises. Some of the key differences between GA and GA360 include: * Data Storage: GA360 stores data for up to 36 months, while GA stores data for up to 14 months. * Data Sampling: GA360 uses a larger data sample size, which can provide more accurate insights. * Advanced Features: GA360 offers advanced features such as data segmentation, custom reports, and integration with other Google products. * Cost: GA is free, while GA360 is a paid product. If you are a small business or individual website owner, GA may be sufficient for your needs. However, if you are a large enterprise with complex data requirements, GA360 may be a better fit.

GA is the free version of Google Analytics, whereas GA360 is paid. The main difference is data latency and granularity found in some reports