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What is the best way to deploy the Chat solution smoothly and make it work for thousands of customers?

We currently have thousands of customers and might consider implementing or deploying the Chat tools for certain inquiries. Should we offer this to a limited number of customers first, or what do you consider a best strategy to try it out?
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Implementing a strategy for deployment is always a good plan, if help is needed Zendesk partners can certainly help, see pluscloud on the Zendesk partner page or see if there are locally to you.
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