Inriver IPMC stands for Inriver Product Marketing Cloud. It is a platform designed to help businesses manage and optimize their product information and marketing content across various channels. The platform provides tools for creating, managing, and distributing product information efficiently, ensuring consistency and accuracy in product data across different sales and marketing channels.

With built-in advanced syndication, digital shelf analytics (DSA), and integration capabilities, inriver’s configurable product information management (PIM) solution connects to all parts of your business with flexibility and ease, so it grows with your enterprise. Instead of a one-way flow of data, the inriver PIM seamlessly orchestrates a continuous feedback mechanism of valuable product information from across all your touchpoints. It unlocks product revenue and reduces the time to market for new products and channels. With inriver’s integral DSA, you eliminate the guesswork, gaining first-mover advantage thanks to actionable, data-driven guidance. Inriver is committed to innovation, as demonstrated by the addition of flexible new features, such as generative AI-powered capabilities that automate the creation of product content. Our multi-tenant, composable SaaS platform simplifies product information management for any enterprise. Its gold standard SOC2 security compliance gives you confidence your strategic data is fully secure. Along with the intuitive product capabilities, you are supported by a powerful product information community of experts and a vibrant global network of solution, syndication and technology partners. Inriver’s supremely flexible data model is quickly adapted to the individual needs of your business and is able to adjust and grow as those needs change over time. You can easily include all the product information and hierarchical relationships you need to achieve your strategic goals. Unlike other PIM providers, inriver’s Control Center user interface gives your administrators the power to add new attributes and make other adjustments to your data model. With the inriver data model, you have limitless possibilities to customize, personalize and bundle product offerings to create a relevant and contextual buying experience. In a single view, you can see how different entities relate to each other. You can then map product relationships for spare parts, consumables, or assortments, driving guided upsell and cross-sell, or scaling attributions to enter new markets and channels.