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What is Hightouch used for?

What is Hightouch used for?
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Jake P.
JP
Head of Customer Success
0
Hightouch is used for pushing data from your data warehouse to other tools/systems an SaaS tools. That process is called Reverse ETL or data activation. For example, you can create a query that returns customer information like first and last purchase date, total purchase value, etc. and push those results into your CRM using Hightouch.
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