Hightouch is used for pushing data from your data warehouse to other tools/systems an SaaS tools. That process is called Reverse ETL or data activation. For example, you can create a query that returns customer information like first and last purchase date, total purchase value, etc. and push those results into your CRM using Hightouch.
Hightouch is the leading Composable CDP that empowers companies to activate their data warehouse to power personalized marketing and business operations. Trusted by leading organizations like PetSmart
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