Director of Marketing at Wisedocs | Founder at B2B SaaS Reviews
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Maybe - but the reality is you're probably sitting on a goldmine of content you haven't considered using yet. Most companies we work with already have the basics done - persona sheets, competitive battle cards, call scripts, sales process, and technical training documents. However, a lot of companies don’t have much beyond that, so they turn to call recordings as content. If you record your reps, then you have a content creation machine in your back pocket. Recordings serve up a wealth of great content and knowledge you can leverage for sales onboarding. On top of that, using a software will provide you with structure on what to create next, and allow you to scale peer-to-peer video creation (think win stories and best practices from your top reps).
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