Top Conversation Intelligence Platforms for Business

I’m currently looking into conversation intelligence tools to help our team capture, analyze, and learn from customer interactions, primarily across sales and support calls. We're aiming to improve coaching, pipeline visibility, and win rates, so I’d love some input from folks who’ve tried these kinds of platforms firsthand.

Here are a few options that consistently show up on G2:

1. Gong: Known as one of the leaders in the space. It promises deep insights and deal tracking, but does it justify the investment for mid-sized teams?
2. Salesforce Sales Cloud: Not just CRM, there’s a conversation intelligence component here too. Curious how it performs compared to more specialized tools.
3. Fathom: Free Zoom call summaries sound great. Is it reliable and detailed enough to support real coaching and decision-making?
4. HubSpot Sales Hub: HubSpot users, how’s the built-in call tracking and AI performance when it comes to coaching reps?
5. Fireflies.ai: Love the idea of AI note-taking and summaries. How accurate is it, and how well does it fit into existing workflows?

Would appreciate any honest feedback or comparisons, especially if you’ve tried more than one of these. Which tool actually helped your team improve the way you sell or support?