Why do business smartphone users need a third-party software to sync Microsoft Office 365 calendars, contacts, and public folders to their phones?

Accessing up-to-date and accurate Microsoft 365 shared calendars, Global Address Lists, and Public Folders from smartphones is an almost universal need for business users. The 100 million active users of Microsoft Office 365s have easy access to shared company calendars and contacts on their personal computers but when they connect their iPhones or Android phones to Office 365, they encounter a surprise: the sync capability is missing. Shared calendars and contacts do not sync from Office 365 to smartphones resulting in a loss of productivity, inaccurate data as a result of manual updates, and frustration on the part of employees who need accurate calendars and contacts anytime, anywhere. CiraSync—a secure, Azure-based SaaS solution from Cira Apps Ltd—provides this missing sync and establishes an automated bridge from Office 365 Outlook to smartphones resulting in always up-to-date calendars and contacts on business smartphones.