Does Optimove manage realtime customer messaging?

Absolutely! Optimove fully supports realtime delivery of relevant marketing actions to specific customers segments, based on particular customer actions or situations (“triggers”). The Holy Grail of personalized marketing is the ability to deliver highly segmented, behavior-triggered customer interactions at the exact moment they’re most effective. By combining specialized marketing treatments based on customer actions and the deep behavior-based segmentation provided by Optimove, marketers can expect to have far greater influence on consumer activity and spending patterns. Optimove provides a complete, end-to-end system for hyper-targeted, realtime customer marketing: - Powerful customer segmentation determines who is eligible for a particular realtime message - A system to define and instantly detect any combination of customer activities that will trigger a message - The ability to deliver the message via all relevant channels, such as Web/app pop-up, email, SMS and push notification - Accurate financial uplift measurement along with tools to systematically improve the effectiveness of every interaction