Okay, Google Earth is essentially great for viewing our planet, plotting lat long or satellite data and visualising it in context. You can make this data visualisation even more useful by overlaying other datasets or images, e.g. NASA's population density data, postcode (or zip code) boundaries and radii around specific locations to indicate proximity - super useful!
Google Earth does most of that stuff within the software itself, but I use a couple of tools to make this easier!
I generally use Google Sheets to process the data and apply custom icons to particular categories of the data.
You will probably need to geocode locations to accurately plot data. I use: https://www.gpsvisualizer.com/geocoder/
And once you've prepped the data, GPS Visualiser can also create a kml file to import the results straight into Google Earth:
https://www.gpsvisualizer.com/map_input?form=googleearth
There's plenty of resources on GPS Visualiser telling you how to do this as well as other tips and tricks for bringing your data to life. Have fun!
It really depends on what you want to do with Google Earth in relation to other software. I have found that Google Earth does not always work well on cell phones, perhaps because they rely too much on the wireless service that can be irregular in areas. The only thing I use Google Earth in conjunction with is embedding a tour created in a PowerPoint. What would you like to be able to do with Google Earth?
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