What elements of the direct mail can be personalized?

You can personalize any element you please. With SwagIQ your reps can customize notes to go along with predefined packages. With TMA, you can use data in your marketing automation platform to generate custom text and imagery for each recipient (variable content can live on the box and on assets in the box). With PMC, you can dictate which elements of the asset users are able to customize; ensuring brand compliance.