Is Outbound Marketing effective?

The short answer is yes. Outbound Marketing can provide a predictable revenue channel to help offset the (sometimes) unpredictable nature of inbound conversion rates. It’s great when referrals and word-of-mouth help fill pipelines, but faster growth requires landing ideal clients who have no connection to one of your ardent supporters. Outbound marketing and sales are effective strategies to land meetings with the companies and logos that you’ve identified as must-win, and they provide additional marketing with those prospects who may not have heard of your company yet.