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If I have a query, it is correct to use links in the texts that accompany the ads

For example, I create organic ads where I integrate a link created with bitly and I receive communications through that link but I don't know if I'm doing it correctly
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Jared H.
JH
Freelance marketer at Annex Worldwide Ltd.
0
Yes
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Adam L.
AL
Marketing freelancer
0
Understood.
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