How is traffic estimated and why is it so off?

They don't disclose fully their traffic measure method. Actually, they recommend users to connect (if available) the given website's Google Analytics account in order to provide better estimations. In my experience, the organic traffic module is not Semrush's best feature. It's a strong tool in providing benchmarking insights and SEO keyword analysis.

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KS

Kirill S.

Excellent answer Roman! In broad terms, Google Analytics is strictly an internal analytics tool for understanding the user behaviour on one website at a time (the site you own or operate). Meanwhile, SEMrush is a suite of tools that handles both internal analytics (the site you own or operate) AND competitive research and analysis (your competitors’ sites). SEMrush offers a lot of ways to study and improve your own website that GA cannot. While you analyse your competitors, SEMrush lets you stack your site up right next to theirs to compare strengths and weaknesses. Please visit https://www.semrush.com/kb/858-traffic-numbers-in-semrush to expand on this topic.

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How is traffic estimated and why is it so off?

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