First, set the goals for your DaaS. When I speak with clients about their goal, nearly everyone pauses when I ask whether the goal is to increase revenue or add value (and stickiness) to their existing product or service. This decision is critical and shapes the work that answers all the subsequent questions. Data can be used for more than one offering, or to meet more than one goal – but it makes sense to focus on either revenue or value-add to begin.
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