How does 1000minds work?

1000minds offers two main functionalities in one great package: decision-making and conjoint analysis. Central to both is the award-winning PAPRIKA method. PAPRIKA presents decision-makers or survey participants with a series of pairwise comparisons of hypothetical alternatives, defined on only two criteria at a time. Each of these pairwise comparisons requires the person to make a trade-off. Through this method, PAPRIKA elicits the preferences of decision-makers and survey participants, which can be viewed and analyzed via a series of charts and graphs. If you entered any particular alternatives you are considering, they will be ranked according to your preferences (in the case of decision-making), or the preferences of survey respondents (in the case of conjoint analysis). For 1000minds decision-making, you can enter costs and other considerations, and weigh these against the alternative scores to find the best “value for money”, e.g. as you allocate a budget. Furthermore, 1000minds supports group decision-making through its voting feature, which encourages discussion and helps build consensus among decision-makers. Learn more about 1000minds’ PAPRIKA method here: https://www.1000minds.com/about/paprika View our YouTube tutorial videos: https://www.youtube.com/channel/UCAyrnLAdqltH8ryX3RpVc0w