How do I choose a marketing automation software?

Choosing a marketing automation software mainly involves looking at its price, features and customer support. But the decision depends on the overall goals of your business. Are you happy with email only, or do you want to see how other channels (like SMS and push notifications) contribute to the growth of your business? Do you need peripheral tools like list-building forms and advanced reporting? Can you benefit from a full suite of marketing services? Do you require that extra ‘personal touch’ with your customers, or are you just looking to save time on your daily tasks? Check this article to find an in-depth comparison of 10 best marketing automation tools: https://www.omnisend.com/blog/marketing-automation-software/