Audience Insights

We are looking at our media influencers, their network of followers and actions, plus the next level of followers and following, and their actions, conversations, likes, etc., to determine specific, useful information about a media contact’s audience. For the average user, determining information like audience location, demographics, or affinities would be difficult, based on glancing at the influencer’s profile, their tweets, and audience. Cision’s Data Science team is using technology and machine learning algorithms, to churn through an incredibly large amount of data, to make it into something our users can easily understand and leverage for their campaign strategy. The goal of PR and Communications professionals is to reach specific market audiences, and understanding who a media contact’s audience is, will help them target more precisely.