Is Optimove a CDP?

Yes, Optimove is an actionable Customer Data Platform (CDP). Optimove helps you drive measurable growth through smarter orchestration, measurement and optimization of campaigns, at scale. A science-first approach means bringing together all customer data into a single customer view that is easily accessible to marketers allowing you to fully understand your customers, while allowing Optimove to autonomously surface valuable insights and optimize campaign effectiveness. To maximize actual business impact, Optimove allows you to select and optimize for the business KPIs that are most important to you.