Can I measure how customers perceive a specific brand?

Yes. Webhose’s data feeds on the open web can measure brand sentiment. You can search these sources according to keyword, organization, source, date, topic, author, and more to gauge customer trends. The service also allows you to continually search for up-to-the-minute trending news and blog posts according to the number of social media likes and shares to measure whether they had a social impact on your brand.