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Measuring results are important to our company. How can we see the ROI of our employee advocacy program?

Analytics/reporting
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Dawn P.
DP
HR Manager at Unilever
0
It is very difficult to measure the ROI, you would have to keep track of the employee engagement and compare the engagement, posting, and sharing from month to month.
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Todd K.
TK
Marketing Lead @ EveryoneSocial // Founder @ Remote Work Junkie // B2B & SaaS Marketing Advisor
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EveryoneSocial integrates with major analytics platforms like Google Analytics and Adobe Analytics. This also includes integrating with Bitly as well as your own instance of link shortening tool. EveryoneSocial also includes detailed reports that include users, reach, shares, engagements, clicks, branded traffic, and any internal email data sent from the advocacy platform. Also updating this response as our product now includes more of an ROI dashboard to show Earned Media Value and more internal analytics as well!
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EveryoneSocial is an employee advocacy platform that transforms employees into influencers by enabling them to easily create and share authentic content. Some of the world’s highest-performing organi
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