I'm trying to display this count in a custom object. Is there some logic I need to include?

Hi, Not sure why you want to store this number in a 'custom object'. May be you mean a 'custom field'. Simpler way is to create a custom field of type 'score' (not integer) on the lead level, say 'Number of times became MQL' And then create a smart campaign that increments this field every time the lead becomes MQL. May be you might have a lead becoming MQL when score becomes more than 100 say. And I am assuming you are going to reset the score to say 0 when some one becomes MQL, and then start counting again... So Create a smart campaign on Data value changed - Lead Score became 100 or more previous value was 99 or less. Flow action Change Score 'select the field you created' and Change '+1'. Why Score type field and why not integer? If we choose integer field, we can not 'increment' it using Marketo flow step. There is no step in Marketo to increment an integer field. We will have to use a 'score' field and a 'change score' flow step. Hope this helps. Please feel free to reach out if you have questions... Rajesh Talele