Why should I implement a Translation Technology Solution?

Many global companies reach a point where their old translation process simply does not meet today’s needs. They experience missed delivery dates, poor or unmeasurable translation quality, and/or a total cost that is too high. While project managers are aware something is broken, identifying the specific problem(s) is difficult because traditional processes operate in siloed black boxes. To compound matters, these problems are only getting worse. More content is being created across more platforms for delivery to more channels and devices across more languages. At the same time, companies are becoming increasingly agile and shortening their release cycles, placing more pressure on translation turnaround times. And budgets are being cut, or at the very least are not increasing in line with demand. All of these factors demand a different approach to engaging translators and managing their work. Smartling’s solution was designed to specifically address these translation obstacles, optimizing the end-to-end process to improve translation outcomes.