Hi Barry, thanks for your question. We recommend beginning with an integrated, multi-channel approach (email, social, web content) to create and nurture leads. You can then use the Zift reporting tools to gain intelligence on your leads to help you prioritize activities and customize your approach based on engagement. If you have questions getting started with this, please reach out to our support team at support@ziftsolutions.com
ZiftONE is a Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) solution designed to give channel managers everything they need to build and scale a partner channel
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