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HI I am Jitendra a blogger and using UberSuggest for keywords and content research is a great experience. I am impressed by the competitor insights as well which helps bloggers and writers like me to understand the strategy others are following and trying to follow first and then find the gaps to pace ahead of other bloggers. That said you may need to use it in association with some other competition spy tools as well, if you want to gain even deeper insights into competitors. The keyword feature is really awesome and has comprehensive features. Besides, the content ideas it offers are fairly good too and can help you in planning the right strategy.
Please note that I am sharing my experience as a tech blogger who mainly writes for others. So depending upon your profile, niche and needs your experience may vary,
So far, Ubersuggest and the NP company have value. I like the product for Keyword and competitor research. It seems that NP does not care about me much since I am just a small, perpetual license customer though. The only real interest seems to be generating more revenue.
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