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Thiago  V.
TV
Making Well-being Universal!

Whats the recommendation in reference to how many days a cadence should last?

I wanted to know if there are a certain amount of days that a cadence should last, because sometimes there are contacts in that cadence that were not reached out yet, so i wondered if there are any strategies to approach these costumers by creating a different cadence.
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Kate W.
KW
Marketing Coordinator
0
Hi Thiago! The ideal number of days for a cadence can vary based on the purpose of the cadence. I'd check out our Best Practices for Sales Cadences and this blog post with insights based on 200 million sales interactions. You can find them both here: https://salesloft.com/resources/blog/research-200-million-sales-interactions-cracks-code-cadences/ https://salesloft.com/resources/ebook/best-practices-benchmarks-sales-cadences/
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