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KL

Market Development

Cadences - what's the perfect duration?

Asked over 4 years ago

How long do you think a perfect Cadence should last, not too long, not too short. Thanks!

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KW

Marketing Coordinator

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Answered over 4 years ago

Hi Kasia - the ideal duration for a cadence can vary based off your goal. As a general rule of thumb, the best cadences have between five to 12 steps in them. You can read more tips on cadence best practices on our blog here: https://salesloft.com/resources/blog/elements-winning-sales-cadence/

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