Now that I have created a Landing Page, how can I best put it to good use?

Thanks for your question. Yes, there are many ways to use Landing Pages. For example, landing pages could be used in the Ad campaigns (to attract visitors that clicked on your paid campaigns to your website). You can set up multiple targeted landing pages (based on your segmentation) for the ads you have running and focus on the specific message. Use landing pages as a marketing or sales funnel by offering free ebooks or other resources. Use landing pages in Google Search or other search engines to answer a specific search query. You can read more about landing pages here: https://support.omnisend.com/en/articles/1061848-landing-page or find articles about the best practices to use Landing pages in the Omnisend blog.