what is the best use-case of smartly you have seen in the industry?

There are so many great use cases of our platform that it is hard to pick just one as the best! But being able to customize, personalize, and localize campaign setups and ad creatives at scale and with speed is definitely an effective way to leverage Smartly.io. Beyond that, the ability to flexibly measure reporting of these campaigns, audiences, and creatives means people get more time back in their day while also improving their work output.