Yes, link tracking is very accurate. This is because the data associated with the clicks is collected at the source, as opposed to at the destination (which is what tools like Google Analytics do). Factors like time lapsed between the source and the destination are what allow for discrepancies -- in that the clicks can be lost -- so source data is the most comprehensive way to collect the data without being at risk of losing some of it along the way. You can read more about this in this article: https://blog.clickmeter.com/google-analytics-alternative
If you’d like to test it out, you can add some UTM parameters to your links — Rebrandly includes a UTM builder in all of its plans — and compare the clicks registered in Rebrandly and Google Analytics. You’ll find that in GA, the clicks are always slightly less. The other thing to note is that Rebrandly filters out clicks that come from bots and spiders, narrowing it down to only the human clicks. If getting the most precise analytics is important to your business, I’d recommend having a chat with our sales team ( https://rebrandly.sale/contact ) and be sure to ask them about our aggregated and custom reporting features.
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