Do you think the addition of a checkbox or bulleted list would improve the clarity of the document?

Not exactly sure what you're asking.... whether a check box in a tool or a bulleted list in a tool or communication. If you're asking about the addition of a checkbox in Cision's tool, then YES, add check boxes! Check boxes make it easier for users to select the relevant information. For example, check boxes for subject on media contacts would be a great addition. If you're asking if there ARE check boxes in Cision's tool, then yes, a couple come to mind, like selecting choices for a press release to go over the wire. Cision more often uses a search field and tags, so you can search for the criteria then add it (or multiple items) to your situation, whether it be contacts, lists, email distribution, etc. If you're asking about a communication, like a press release, then a bulleted list is more appropriate, especially when a user cannot check the box. A check box should be actionable (i.e. a user can check it).

If you use check boxes, you should give users the ability to check them. If the info is just a list, use bullets.