SPSS might be too complex for a marketer. Too Many Statistics frighten even me. Sometimes there are too many tables i dont understand what they mean, how can i learn more about SPSS? How can i have better insight?
To be honest, SPSS is really for people who have some understanding of statistics - not really for marketers. I would recommend software such as Q software (https://www.qresearchsoftware.com/) for marketers and market researcher, however the caveat on this is that it still requires the data to be in an SPSS file, so somewhere along the way someone is going to have to use SPSS. Q handles things like filters and multiple response questions far more elegantly than SPSS does, and is specifically set up for market research type data.
To be honest, SPSS is really for people who have some understanding of statistics - not really for marketers. I would recommend software such as Q software (https://www.qresearchsoftware.com/) for marketers and market researcher, however the caveat on this is that it still requires the data to be in an SPSS file, so somewhere along the way someone is going to have to use SPSS. Q handles things like filters and multiple response questions far more elegantly than SPSS does, and is specifically set up for market research type data.
Profesor Titular Universidad de Zaragoza. Ingeniero Industrial (informática y control). Doctor Ciencias de la Educación.
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Dear Diego. That is right. SPSS is a complex software. Firstly, I recoomend you think about what do you need to do with it. For example, it is very differnt to use it for simple descriptive analysis (frequencies, average, etc.) that for obtaining statistical sifnificante in a comparison study between various groups and a set of medical variables.
Then, I would start with simple tutorials until understanding the basic functionement of the software. For example, in the SPSS page:
https://www.spss-tutorials.com/basics/
You can also search for exercises in Internet. For example, this document of Petrovic is very complete.
http://gtk.uni-miskolc.hu/files/11206/SPSS+Tutorial+and+excersise+book.pdf
Remember, what do you need SPSS for?
Regards
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