What is your favorite feature of Smartly? How are you utilizing it to drop your CPA?
I'd like to know what you find to be the most valuable feature. For most I've heard its the creative aspect, the automated ads feature. However, for us it's been difficult to make ads that convert for rugs using their creative suite.
I think the dinamyc ads through image templates are a powerful feature but requires a lot of work.
If you want something quick, I suggest you to try these features:
- Predictive Budget Allocation
- Connect with Google Analytics to use his goals as campaign objetive
- Predictive Creative Optimization
- Lookalike Expansion
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