I’ve been looking into inbound call tracking software to get a better sense of what’s available and how these tools can support marketing and customer-facing teams. G2’s top-rated products in this category helped me narrow things down. Here's a quick snapshot of the five highest-rated platforms:
A well-established name in this space. Offers detailed call tracking, keyword attribution, and solid integrations with Google Ads, HubSpot, Salesforce, and others. Popular with marketing teams looking to tie phone calls back to campaigns.
It's highly rated for performance and ease of use. It’s a straightforward tool that handles real-time call reporting and tracking well—especially helpful for teams that need clear, no-frills call data.
A broader solution built with service businesses in mind. Includes features like call tracking, scheduling, dispatching, and invoicing, all in one platform. Great for companies managing field teams.
Focused on connecting the dots between customer phone calls and their digital journey. Strong analytics make it useful for marketing teams that rely on phone conversions but want deeper insight into user behavior.
Designed with high-volume and performance-focused teams in mind. Offers custom call routing, real-time analytics, and tools for managing campaigns at scale.
I’m still comparing these and would love to hear from others. Are there any lessons from rollout or integration?