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Compare TikTok Ads and Yahoo AdTech DSP 
At a Glance
Market Segments
Small-Business (67.2% of reviews)
Small-Business (43.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
TikTok Ads
Star Rating
(129)4.1 out of 5
Market Segments
Small-Business (67.2% of reviews)
Entry-Level Pricing
No pricing available
Learn more about TikTok AdsYahoo AdTech DSP
Star Rating
(178)3.6 out of 5
Market Segments
Small-Business (43.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Yahoo AdTech DSPSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Yahoo AdTech DSP has a solid Display Functionality rating of 8.4, which allows for effective ad placements across various channels, while TikTok Ads excels in Video Functionality with a score of 8.3, making it a preferred choice for video-centric campaigns.
- Reviewers mention that Yahoo AdTech DSP's Campaign Optimization score of 7.6 falls short compared to TikTok Ads' impressive 8.3, indicating that TikTok provides more robust tools for optimizing ad performance.
- G2 users highlight that TikTok Ads offers superior Mobile Functionality with a score of 8.5, which is crucial for reaching audiences on mobile devices, whereas Yahoo AdTech DSP's score of 7.4 suggests it may not be as effective in mobile ad delivery.
- Users on G2 report that Yahoo AdTech DSP's Creative Optimization capabilities are limited, scoring only 6.9, while TikTok Ads shines with a score of 8.4, allowing for more engaging and visually appealing ad creatives.
- Reviewers mention that both platforms perform well in Geo-Targeting, scoring 8.3 each, but TikTok Ads provides additional contextual targeting features that enhance audience reach and engagement.
- Users say that Yahoo AdTech DSP's Budget Pacing score of 8.1 is commendable, but TikTok Ads' score of 7.9 indicates a more flexible approach to budget management, which can be beneficial for advertisers looking to maximize their ROI.
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Pricing
Entry-Level Pricing
TikTok Ads
No pricing availableYahoo AdTech DSP
No pricing availableFree Trial
TikTok Ads
Free Trial is available
Yahoo AdTech DSP
No trial information availableRatings
Meets Requirements
8.4
106
7.5
154
Ease of Use
8.6
106
7.4
154
Ease of Setup
8.0
31
7.2
77
Ease of Admin
7.6
29
7.1
75
Quality of Support
8.2
102
7.9
152
Has the product been a good partner in doing business?
7.7
28
7.6
79
Product Direction (% positive)
7.9
102
5.9
150
Features by Category
Channel Functionality
Not enough data
8.4
28
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
82
8.0
40
|
Verified
8.4
78
7.6
40
|
Verified
8.6
81
8.3
35
|
Verified
7.7
71
6.2
37
|
Verified
7.5
69
6.6
34
|
Verified
7.9
77
7.7
32
|
Verified
7.8
71
7.6
30
|
Verified
7.9
74
7.4
33
|
Verified
7.9
79
8.1
43
|
Verified
8.4
78
6.9
29
|
Verified
8.3
73
7.9
36
|
Verified
8.2
79
6.8
10
|
Verified
8.3
74
6.4
11
|
Verified
Targeting
8.4
84
7.8
36
|
Verified
8.5
79
8.1
37
|
Verified
8.3
81
8.3
37
|
Verified
8.2
80
7.5
27
|
Verified
Platform
8.1
67
7.3
27
|
Verified
7.8
74
6.7
38
|
Verified
8.5
77
7.5
36
|
Verified
8.3
81
8.0
41
|
Verified
8.2
75
7.6
33
|
Verified
8.1
77
6.8
35
|
Verified
8.0
72
7.2
29
|
Verified
8.2
67
7.9
29
|
Verified
8.1
72
6.9
32
|
Verified
Link Options
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Affiliate Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking Options
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Affiliate Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
8.1
57
Not enough data
Mobile Functionality
8.5
79
7.4
17
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
82
8.0
40
|
Verified
8.4
78
7.6
40
|
Verified
8.6
81
8.3
35
|
Verified
7.7
71
6.2
37
|
Verified
7.5
69
6.6
34
|
Verified
7.9
77
7.7
32
|
Verified
7.8
71
7.6
30
|
Verified
7.9
74
7.4
33
|
Verified
7.9
79
8.1
43
|
Verified
8.4
78
6.9
29
|
Verified
8.3
73
7.9
36
|
Verified
8.2
79
6.8
10
|
Verified
8.3
74
6.4
11
|
Verified
Targeting
8.4
84
7.8
36
|
Verified
8.5
79
8.1
37
|
Verified
8.3
81
8.3
37
|
Verified
8.2
80
7.5
27
|
Verified
Mobile
8.5
73
8.1
13
8.2
79
6.8
10
|
Verified
8.3
74
6.4
11
|
Verified
Platform
8.1
67
7.3
27
|
Verified
7.8
74
6.7
38
|
Verified
8.5
77
7.5
36
|
Verified
8.3
81
8.0
41
|
Verified
8.2
75
7.6
33
|
Verified
8.1
77
6.8
35
|
Verified
8.0
72
7.2
29
|
Verified
8.2
67
7.9
29
|
Verified
8.1
72
6.9
32
|
Verified
Platform Interoperability
Not enough data
Not enough data
Video Functionality
Not enough data
8.3
18
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
82
8.0
40
|
Verified
8.4
78
7.6
40
|
Verified
8.6
81
8.3
35
|
Verified
7.7
71
6.2
37
|
Verified
7.5
69
6.6
34
|
Verified
7.9
77
7.7
32
|
Verified
7.8
71
7.6
30
|
Verified
7.9
74
7.4
33
|
Verified
7.9
79
8.1
43
|
Verified
8.4
78
6.9
29
|
Verified
8.3
73
7.9
36
|
Verified
8.2
79
6.8
10
|
Verified
8.3
74
6.4
11
|
Verified
Targeting
8.4
84
7.8
36
|
Verified
8.5
79
8.1
37
|
Verified
8.3
81
8.3
37
|
Verified
8.2
80
7.5
27
|
Verified
Platform
8.1
67
7.3
27
|
Verified
7.8
74
6.7
38
|
Verified
8.5
77
7.5
36
|
Verified
8.3
81
8.0
41
|
Verified
8.2
75
7.6
33
|
Verified
8.1
77
6.8
35
|
Verified
8.0
72
7.2
29
|
Verified
8.2
67
7.9
29
|
Verified
8.1
72
6.9
32
|
Verified
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
82
8.0
40
|
Verified
8.4
78
7.6
40
|
Verified
8.6
81
8.3
35
|
Verified
7.7
71
6.2
37
|
Verified
7.5
69
6.6
34
|
Verified
7.9
77
7.7
32
|
Verified
7.8
71
7.6
30
|
Verified
7.9
74
7.4
33
|
Verified
7.9
79
8.1
43
|
Verified
8.4
78
6.9
29
|
Verified
8.3
73
7.9
36
|
Verified
8.2
79
6.8
10
|
Verified
8.3
74
6.4
11
|
Verified
Targeting
8.4
84
7.8
36
|
Verified
8.5
79
8.1
37
|
Verified
8.3
81
8.3
37
|
Verified
8.2
80
7.5
27
|
Verified
Demand Side Platforms
Not enough data
7.3
11
|
Verified
Not enough data
6.2
7
|
Verified
Not enough data
7.4
7
|
Verified
Platform
8.1
67
7.3
27
|
Verified
7.8
74
6.7
38
|
Verified
8.5
77
7.5
36
|
Verified
8.3
81
8.0
41
|
Verified
8.2
75
7.6
33
|
Verified
8.1
77
6.8
35
|
Verified
8.0
72
7.2
29
|
Verified
8.2
67
7.9
29
|
Verified
8.1
72
6.9
32
|
Verified
Influencer Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Influencer Marketing Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
TikTok Ads and Yahoo AdTech DSP are categorized as Mobile Advertising
Unique Categories
TikTok Ads is categorized as Influencer Marketing Platforms and Affiliate Marketing
Yahoo AdTech DSP is categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Display Advertising, and Native Advertising
Reviews
Reviewers' Company Size
TikTok Ads
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Yahoo AdTech DSP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.0%
Retail
5.6%
Consumer Goods
5.6%
Health, Wellness and Fitness
4.0%
Graphic Design
4.0%
Other
57.9%
Marketing and Advertising
45.0%
Internet
7.0%
Retail
3.5%
Real Estate
2.3%
Management Consulting
2.3%
Other
39.8%
Most Helpful Reviews
TikTok Ads
Most Helpful Favorable Review
Deepak g.
Verified User in Education Management
Ads from Tiktok helps to reach out Millions of User which reach out Close related to the End user of the Content. Targeted group, Specified users, helps to access requeried data in given/Provided Link.
Most Helpful Critical Review
Verified User in Marketing and Advertising
I dislike how you aren't allowed to use certain music for ads as you would with regularly posting a TikTok. Ads are limited to choices of music. There should be more songs to choose from.
Yahoo AdTech DSP
Most Helpful Favorable Review
Verified User in Internet
After much feedback from our adops team and working closely with the BRX product team, the Console that's been rolled out is pretty intuitive and has a good work flow. I like the duplicate line items function, the creative assignment function, zip code...
Most Helpful Critical Review
Miruna M.
Verified User in Marketing and Advertising
Reporting is bad and I dislike the fact that I cannot select a period longer than a month.
Deepak g.
Verified User in Education Management
Ads from Tiktok helps to reach out Millions of User which reach out Close related to the End user of the Content. Targeted group, Specified users, helps to access requeried data in given/Provided Link.
Verified User in Internet
After much feedback from our adops team and working closely with the BRX product team, the Console that's been rolled out is pretty intuitive and has a good work flow. I like the duplicate line items function, the creative assignment function, zip code...
Verified User in Marketing and Advertising
I dislike how you aren't allowed to use certain music for ads as you would with regularly posting a TikTok. Ads are limited to choices of music. There should be more songs to choose from.
Miruna M.
Verified User in Marketing and Advertising
Reporting is bad and I dislike the fact that I cannot select a period longer than a month.
Alternatives
Discussions
what is the best way for more views and followers??
3 comments
NP
The string "DYDGIK46GYE" does not appear to be in a recognizable language or format that can be translated into English. It seems to be a random combination...Read more
Are TikTok ads effective?
3 comments
FG
The investment can be worthwhile, though, as the ad type has a median engagement rate of 17.5%. In addition, 77% of TikTok users like it when brands come up...Read more
TikTokAds good job💯👍
1 comment
WS
because in the Tiktok application we can get money while entertaining, laughing with the family making entertainment videosRead more
Yahoo AdTech DSP has no discussions with answers
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