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Compare Smile.io and Yotpo 
At a Glance
Market Segments
Small-Business (91.6% of reviews)
Small-Business (77.3% of reviews)
Entry-Level Pricing
Free
Free Forever
Smile.io
Star Rating
(263)4.6 out of 5
Market Segments
Small-Business (91.6% of reviews)
Entry-Level Pricing
Free
Browse all 4 pricing plansYotpo
Star Rating
(237)4.3 out of 5
Market Segments
Small-Business (77.3% of reviews)
Entry-Level Pricing
Free Forever
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Reviewers mention that Yotpo excels in its Bulk SMS feature, scoring 9.3, which allows businesses to effectively reach a large audience quickly. In contrast, Smile.io does not offer this feature, which may limit its SMS marketing capabilities.
- Users report that Smile.io shines in Quality of Support, with a score of 9.6, indicating that users feel well-supported and valued. Yotpo, while still strong at 8.8, does not match this level of customer service satisfaction.
- G2 users highlight that Smile.io's Ease of Setup is superior, scoring 9.3 compared to Yotpo's 8.0. This suggests that new users may find Smile.io more intuitive and quicker to implement.
- Users on G2 mention that Yotpo's Text Scheduler feature, scoring 8.8, is particularly useful for planning marketing campaigns, while Smile.io lacks a comparable feature, which could hinder its SMS marketing effectiveness.
- Reviewers say that Smile.io's Loyalty Engine is rated at 9.1, making it a robust choice for businesses focused on customer retention strategies, whereas Yotpo's score of 7.9 indicates it may not be as effective in this area.
- Users report that Yotpo's Community Q&A feature, scoring 8.2, allows for better customer engagement and feedback collection, while Smile.io does not offer a similar feature, which could limit community interaction.
Featured Products
Sponsored
Open Loyalty
(10)
Review Management
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Sponsored
Ambassador Software
(57)
Review Management
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Pricing
Entry-Level Pricing
Smile.io
Free
Free
Up to 200 monthly orders
- Points program
- Referral program
- Basic branding
Yotpo
Free
Free Forever
Up to 50 monthly orders,
Review Request Emails,
On-site Widgets,
Moderation & Commenting,
Social Push & SEO Page,
And more.
Free Trial
Smile.io
No trial information availableYotpo
Free Trial is available
Ratings
Meets Requirements
8.7
257
8.6
189
Ease of Use
9.2
259
8.5
190
Ease of Setup
9.2
245
8.0
124
Ease of Admin
9.2
177
8.1
124
Quality of Support
9.5
239
8.8
183
Has the product been a good partner in doing business?
9.3
173
8.5
121
Product Direction (% positive)
9.1
253
8.0
177
Features by Category
Text Messaging
Not enough data
9.3
18
Not enough data
7.7
11
Not enough data
8.8
17
Not enough data
8.7
13
Not enough data
9.0
16
Not enough data
8.9
12
Not enough data
8.6
17
Not enough data
8.2
14
SMS Platform
Not enough data
7.6
13
Not enough data
8.6
16
Not enough data
9.0
5
Not enough data
Feature Not Available
Not enough data
9.0
8
Not enough data
7.4
7
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collection
Not enough data
7.9
32
|
Verified
Not enough data
8.1
47
|
Verified
Not enough data
7.5
46
|
Verified
Not enough data
7.9
42
|
Verified
Not enough data
8.2
37
|
Verified
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
8.4
49
|
Verified
Not enough data
8.0
46
|
Verified
Not enough data
7.9
34
|
Verified
Use Cases
Not enough data
8.4
50
|
Verified
Not enough data
7.7
34
|
Verified
Not enough data
8.1
44
|
Verified
Administration
Not enough data
7.4
41
|
Verified
Not enough data
7.4
31
|
Verified
Not enough data
7.8
41
|
Verified
Not enough data
8.2
42
|
Verified
Not enough data
7.4
24
|
Verified
Display Options
Not enough data
7.6
30
|
Verified
Not enough data
7.9
46
|
Verified
Not enough data
7.6
47
|
Verified
Not enough data
7.6
40
|
Verified
Generative AI
Not enough data
6.9
6
Loyalty Experience
9.1
230
7.9
27
8.9
231
8.0
27
8.3
228
7.6
21
8.0
228
8.2
24
6.8
224
7.6
14
6.6
217
8.1
19
Loyalty Platform
7.8
225
7.9
21
7.9
224
8.2
18
8.1
221
7.7
21
7.6
216
7.7
14
8.3
223
7.7
24
Agentic AI - Loyalty Management
5.8
8
Not enough data
7.5
8
Not enough data
6.3
8
Not enough data
6.7
8
Not enough data
Visual UGC
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support
Not enough data
Not enough data
Not enough data
Not enough data
Performance
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Advocacy
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
Not enough data
9.1
45
|
Verified
Not enough data
Feature Not Available
Not enough data
8.8
35
|
Verified
Reporting
Not enough data
8.4
15
Not enough data
8.1
33
|
Verified
Not enough data
8.7
49
|
Verified
Media Monitoring
Not enough data
7.6
12
Not enough data
8.2
31
|
Verified
Not enough data
8.4
26
In-House Management
Not enough data
Feature Not Available
Not enough data
8.3
12
Generative AI
Not enough data
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Smile.io and Yotpo are categorized as Customer Advocacy and Loyalty Management
Unique Categories
Smile.io has no unique categories
Yotpo is categorized as SMS Marketing, User-Generated Content, Online Reputation Management, and Review Management
Reviews
Reviewers' Company Size
Smile.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Yotpo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
32.2%
Apparel & Fashion
13.0%
Food & Beverages
10.0%
Consumer Goods
8.4%
Cosmetics
6.1%
Other
30.3%
Retail
20.0%
Consumer Goods
12.4%
Apparel & Fashion
11.6%
Health, Wellness and Fitness
6.2%
Food & Beverages
4.9%
Other
44.9%
Most Helpful Reviews
Smile.io
Most Helpful Favorable Review
Verified User in Marketing and Advertising
It's very easy to use from the administrator's side.
Most Helpful Critical Review
Daniel H.
Verified User in Cosmetics
Email notifications not compatible with right to left languages . And some basic translations on the wiget can't be translated which is puzzling why you don't allow manual translation of the phrase "ways to earn"
Yotpo
Most Helpful Favorable Review
Ali P.
Verified User in Internet
I love that even without styling applied, the front end part of Yotpo looks professional. This is great if you don't have time to work on the styling just yet. It also is so easy to separate out the different stores that we use it for, as well as our...
Most Helpful Critical Review
Ron W.
Verified User in Construction
The two main drawbacks are. 1. Reviews are 100% vetted by the vendor. You can delete or edit to your heart's content, making them worthless. You can even set it up to only publish positive reviews, so no one ever sees anything negative. I find this to...
Verified User in Marketing and Advertising
It's very easy to use from the administrator's side.
Ali P.
Verified User in Internet
I love that even without styling applied, the front end part of Yotpo looks professional. This is great if you don't have time to work on the styling just yet. It also is so easy to separate out the different stores that we use it for, as well as our...
Daniel H.
Verified User in Cosmetics
Email notifications not compatible with right to left languages . And some basic translations on the wiget can't be translated which is puzzling why you don't allow manual translation of the phrase "ways to earn"
Ron W.
Verified User in Construction
The two main drawbacks are. 1. Reviews are 100% vetted by the vendor. You can delete or edit to your heart's content, making them worthless. You can even set it up to only publish positive reviews, so no one ever sees anything negative. I find this to...
Discussions
Is smile IO for free?
1 comment
Official Response from Smile.io
Smile.io offers a free plan for up to 200 monthly orders. With this free plan, commerce brands can launch a points program, a referral program with basic...Read more
What is JS smile io?
1 comment
Official Response from Smile.io
You view a breakdown of what you can do with the JavaScript SDK disabled vs enabled on Smile.io here at our help articles:...Read more
How does smile app work?
1 comment
Official Response from Smile.io
The Smile.io app works across commerce platforms Shopify, Shopify Plus, and BigCommerce by heading into their app store's and installing Smile into your...Read more
Yotpo has no discussions with answers
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