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At a Glance
LoyaltyLion
LoyaltyLion
Star Rating
(417)4.6 out of 5
Market Segments
Small-Business (74.0% of reviews)
Information
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about LoyaltyLion
Smile.io
Smile.io
Star Rating
(263)4.6 out of 5
Market Segments
Small-Business (91.6% of reviews)
Information
Entry-Level Pricing
Free
Browse all 4 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that Smile.io excels in ease of use with a score of 9.2, making it particularly user-friendly for small businesses. Reviewers mention that the intuitive interface allows for quick setup and management of loyalty programs, which is crucial for businesses with limited resources.
  • Reviewers mention that LoyaltyLion offers robust gamification features, scoring 7.2, which can enhance customer engagement. Users appreciate the ability to create fun and interactive experiences, although some feel that Smile.io's gamification features are less developed, scoring 6.8.
  • Users on G2 highlight Smile.io's superior quality of support, scoring 9.5, with many reviewers praising the responsiveness and helpfulness of the support team. In contrast, LoyaltyLion, while still strong at 9.2, has received feedback indicating that response times can vary.
  • Reviewers mention that both platforms have strong integration capabilities, scoring equally at 8.4. However, users say that Smile.io's integrations with popular e-commerce platforms are particularly seamless, making it easier for small businesses to implement.
  • Users say that Smile.io's loyalty engine, scoring 9.1, is highly effective in driving repeat purchases, with features like customizable rewards that resonate well with customers. LoyaltyLion, while scoring 8.7, is noted for its flexibility but lacks some of the advanced customization options that Smile.io offers.
  • G2 users report that both platforms provide valuable loyalty analytics, but Smile.io's score of 8.1 indicates a more comprehensive approach to tracking customer behavior and program effectiveness, which is essential for small businesses looking to optimize their loyalty strategies.
Featured Products
Pricing
Entry-Level Pricing
LoyaltyLion
No pricing available
Smile.io
Free
Free
Browse all 4 pricing plans
Free Trial
LoyaltyLion
Free Trial is available
Smile.io
No trial information available
Ratings
Meets Requirements
8.6
379
8.7
257
Ease of Use
8.6
383
9.2
259
Ease of Setup
8.5
303
9.2
245
Ease of Admin
8.8
235
9.2
177
Quality of Support
9.2
376
9.5
239
Has the product been a good partner in doing business?
9.0
232
9.3
173
Product Direction (% positive)
9.2
382
9.1
253
Features by Category
8.0
353
8.1
231
Loyalty Experience
8.7
344
9.1
230
8.6
349
8.9
231
8.6
344
8.3
228
7.9
343
8.0
228
7.1
331
6.8
224
Feature Not Available
6.6
217
Loyalty Platform
7.9
339
7.8
225
8.2
341
7.9
224
7.9
344
8.1
221
7.6
320
7.6
216
8.4
344
8.3
223
Agentic AI - Loyalty Management
5.7
9
5.8
8
6.8
10
7.5
8
5.2
9
6.3
8
6.7
9
6.7
8
Not enough data
Not enough data
Agentic AI - Customer Advocacy
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - E-Commerce Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
LoyaltyLion
LoyaltyLion
Smile.io
Smile.io
LoyaltyLion and Smile.io are categorized as Loyalty Management
Unique Categories
LoyaltyLion
LoyaltyLion is categorized as E-Commerce Tools
Smile.io
Smile.io is categorized as Customer Advocacy
Reviews
Reviewers' Company Size
LoyaltyLion
LoyaltyLion
Small-Business(50 or fewer emp.)
74.0%
Mid-Market(51-1000 emp.)
25.5%
Enterprise(> 1000 emp.)
0.5%
Smile.io
Smile.io
Small-Business(50 or fewer emp.)
91.6%
Mid-Market(51-1000 emp.)
8.4%
Enterprise(> 1000 emp.)
0%
Reviewers' Industry
LoyaltyLion
LoyaltyLion
Apparel & Fashion
25.7%
Retail
21.4%
Consumer Goods
9.6%
Food & Beverages
9.1%
Health, Wellness and Fitness
8.9%
Other
25.2%
Smile.io
Smile.io
Retail
32.2%
Apparel & Fashion
13.0%
Food & Beverages
10.0%
Consumer Goods
8.4%
Cosmetics
6.1%
Other
30.3%
Most Helpful Reviews
LoyaltyLion
LoyaltyLion
Most Helpful Favorable Review
DB
Dean B.
Verified User in Consumer Goods

Loytalty Lion is simple to use for both ourselves and our customers. The platform helps with retention & customer loyalty. Loyalty Lion integrates seemlessly with Shopify . Customer supports is really good via live chat. LoyaltyLion has good...

Most Helpful Critical Review
Verified User
G
Verified User in Automotive

Confusing analytic attribution. Sometimes redudant results

Smile.io
Smile.io
Most Helpful Favorable Review
Verified User
G
Verified User in Retail

The Smile Rewards app for Shopify is a fantastic way to incentivize customer loyalty. I love how easy it is to set up and customize my rewards program, allowing us to tailor it to fit our brand perfectly. The interface is user-friendly and makes it simple...

Most Helpful Critical Review
DH
Daniel H.
Verified User in Cosmetics

Email notifications not compatible with right to left languages . And some basic translations on the wiget can't be translated which is puzzling why you don't allow manual translation of the phrase "ways to earn"

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LoyaltyLion
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Smile.io
Smile.io Alternatives
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Discussions
LoyaltyLion
LoyaltyLion Discussions
Monty the Mongoose crying
LoyaltyLion has no discussions with answers
Smile.io
Smile.io Discussions
Is smile IO for free?
1 comment
Official Response from Smile.io
Smile.io offers a free plan for up to 200 monthly orders. With this free plan, commerce brands can launch a points program, a referral program with basic...Read more
What is JS smile io?
1 comment
Official Response from Smile.io
You view a breakdown of what you can do with the JavaScript SDK disabled vs enabled on Smile.io here at our help articles:...Read more
How does smile app work?
1 comment
Official Response from Smile.io
The Smile.io app works across commerce platforms Shopify, Shopify Plus, and BigCommerce by heading into their app store's and installing Smile into your...Read more