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Compare Looker and Zoho Analytics 
At a Glance
Market Segments
Mid-Market (61.1% of reviews)
Small-Business (50.2% of reviews)
Entry-Level Pricing
No pricing available
$575 per month
Looker
Star Rating
(1,516)4.4 out of 5
Market Segments
Mid-Market (61.1% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about LookerZoho Analytics
Star Rating
(338)4.3 out of 5
Market Segments
Small-Business (50.2% of reviews)
Entry-Level Pricing
$575 per month
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Zoho Analytics excels in its Data Preparation capabilities, particularly with its Connectors rated at 8.1, while Looker shines with a higher rating of 8.4, indicating a more robust integration experience.
- Reviewers mention that Looker offers superior Real-Time Reporting features, scoring 8.4 compared to Zoho's 8.0, which enhances decision-making with up-to-the-minute data insights.
- G2 users highlight that Looker's Dashboards are more user-friendly, achieving a score of 8.7, while Zoho Analytics scored 8.3, suggesting that Looker provides a more intuitive interface for visualizing data.
- Users on G2 indicate that Zoho Analytics has a slight edge in Custom Reports and Dashboards, with a score of 9.0, which reviewers say allows for greater flexibility in tailoring reports to specific business needs compared to Looker's offerings.
- Reviewers mention that Looker’s Predictive Analytics features, particularly in Opportunity Scoring and Risk Analysis, are rated higher at 8.4, suggesting a more advanced capability in forecasting compared to Zoho's lower scores in these areas.
- Users say that Zoho Analytics provides a more affordable entry-level price at $575 per month, making it a more accessible option for small businesses, while Looker targets mid-market users with a higher pricing structure.
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Pricing
Entry-Level Pricing
Looker
No pricing availableZoho Analytics
Enterprise
$575
per month
50 million rows, 50 users.
- All features in Premium plan
- 5x performance
- Live chat support
Free Trial
Looker
Free Trial is available
Zoho Analytics
Free Trial is available
Ratings
Meets Requirements
8.7
1,029
8.3
296
Ease of Use
8.2
1,031
8.1
300
Ease of Setup
8.2
506
8.1
170
Ease of Admin
8.3
413
8.3
162
Quality of Support
8.7
873
8.1
276
Has the product been a good partner in doing business?
8.9
390
8.6
155
Product Direction (% positive)
8.7
961
8.9
299
Features by Category
Reports
8.6
595
|
Verified
8.1
173
|
Verified
8.2
556
|
Verified
8.0
161
|
Verified
8.2
595
|
Verified
8.5
172
|
Verified
8.2
468
|
Verified
8.1
113
8.7
595
|
Verified
8.3
170
|
Verified
Self Service
8.5
564
|
Verified
8.3
162
|
Verified
8.6
578
|
Verified
8.4
167
|
Verified
8.5
554
|
Verified
7.9
154
|
Verified
8.1
559
|
Verified
7.9
153
|
Verified
8.3
531
|
Verified
7.8
144
|
Verified
7.7
445
|
Verified
7.6
120
|
Verified
Advanced Analytics
7.5
375
|
Verified
8.4
89
8.4
573
|
Verified
8.5
159
8.0
458
|
Verified
7.8
128
Building Reports
8.3
346
|
Verified
8.0
132
|
Verified
8.4
355
|
Verified
8.1
125
|
Verified
8.0
318
|
Verified
8.1
119
|
Verified
8.2
292
|
Verified
8.2
110
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
595
|
Verified
8.1
173
|
Verified
8.2
556
|
Verified
8.0
161
|
Verified
8.2
595
|
Verified
8.5
172
|
Verified
8.2
468
|
Verified
8.1
113
8.7
595
|
Verified
8.3
170
|
Verified
Reports
8.4
83
Not enough data
8.5
82
Not enough data
7.9
78
Not enough data
Generative AI
6.7
77
Not enough data
7.0
77
Not enough data
Visualization
8.4
85
Not enough data
8.4
84
Not enough data
8.5
86
Not enough data
8.3
84
Not enough data
Data Updates
8.0
82
Not enough data
8.1
80
Not enough data
Collaboration
8.3
82
Not enough data
7.9
82
Not enough data
7.9
78
Not enough data
Data Updates
7.8
110
Not enough data
7.9
114
Not enough data
8.4
117
Not enough data
Reports
8.6
595
|
Verified
8.1
173
|
Verified
8.2
556
|
Verified
8.0
161
|
Verified
8.2
595
|
Verified
8.5
172
|
Verified
8.2
468
|
Verified
8.1
113
8.7
595
|
Verified
8.3
170
|
Verified
Data Preparation
8.4
243
|
Verified
8.2
79
8.3
223
|
Verified
Feature Not Available
Data Modeling and Blending
8.5
273
|
Verified
8.3
81
8.7
289
|
Verified
8.5
88
8.4
270
|
Verified
8.3
80
Generative AI
6.9
52
7.8
12
7.2
50
7.9
12
Agentic AI - Analytics Platforms
6.0
5
Not enough data
Not enough data
Not enough data
5.7
5
Not enough data
5.0
5
Not enough data
5.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Self Service
8.5
564
|
Verified
8.3
162
|
Verified
8.6
578
|
Verified
8.4
167
|
Verified
8.5
554
|
Verified
7.9
154
|
Verified
8.1
559
|
Verified
7.9
153
|
Verified
8.3
531
|
Verified
7.8
144
|
Verified
7.7
445
|
Verified
7.6
120
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
7.5
375
|
Verified
8.4
89
8.4
573
|
Verified
8.5
159
8.0
458
|
Verified
7.8
128
Performance & Scalability - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI Capabilities - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Intelligence - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
8.3
346
|
Verified
8.0
132
|
Verified
8.4
355
|
Verified
8.1
125
|
Verified
8.0
318
|
Verified
8.1
119
|
Verified
8.2
292
|
Verified
8.2
110
|
Verified
Reports
8.6
595
|
Verified
8.1
173
|
Verified
8.2
556
|
Verified
8.0
161
|
Verified
8.2
595
|
Verified
8.5
172
|
Verified
8.2
468
|
Verified
8.1
113
8.7
595
|
Verified
8.3
170
|
Verified
Self Service
8.5
564
|
Verified
8.3
162
|
Verified
8.6
578
|
Verified
8.4
167
|
Verified
8.5
554
|
Verified
7.9
154
|
Verified
8.1
559
|
Verified
7.9
153
|
Verified
8.3
531
|
Verified
7.8
144
|
Verified
7.7
445
|
Verified
7.6
120
|
Verified
Building Reports
8.3
346
|
Verified
8.0
132
|
Verified
8.4
355
|
Verified
8.1
125
|
Verified
8.0
318
|
Verified
8.1
119
|
Verified
8.2
292
|
Verified
8.2
110
|
Verified
Metrics
8.8
222
Not enough data
8.7
223
Not enough data
8.4
208
Not enough data
8.3
210
Not enough data
8.4
199
Not enough data
8.3
209
Not enough data
8.4
203
Not enough data
8.5
214
Not enough data
8.3
207
Not enough data
Reporting
8.3
227
Not enough data
Feature Not Available
Not enough data
8.6
228
Not enough data
8.5
229
Not enough data
8.1
184
Not enough data
8.4
191
Not enough data
9.0
240
Not enough data
Other
8.7
211
Not enough data
8.5
195
Not enough data
8.4
188
Not enough data
8.7
199
Not enough data
8.7
193
Not enough data
8.2
165
Not enough data
8.2
177
Not enough data
Agentic AI - Digital Analytics
5.3
6
Not enough data
5.3
5
Not enough data
6.1
6
Not enough data
6.4
6
Not enough data
Administration
8.4
204
Not enough data
8.3
180
Not enough data
8.5
231
Not enough data
8.6
225
Not enough data
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.8
191
8.4
53
8.8
208
8.5
55
8.5
176
8.3
49
8.8
212
8.5
55
8.7
197
8.4
51
Predictive Analytics
8.3
141
7.9
47
8.2
137
7.8
45
8.1
135
7.9
47
8.1
153
8.0
47
Sales Management
8.4
150
8.2
47
8.2
129
Feature Not Available
8.7
161
8.3
53
8.7
158
8.4
54
Statistical Tool
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.6
210
|
Verified
Not enough data
8.7
229
|
Verified
Not enough data
8.6
216
|
Verified
Not enough data
8.9
233
|
Verified
Not enough data
8.3
118
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.6
219
|
Verified
Not enough data
8.8
249
|
Verified
Not enough data
8.5
202
|
Verified
Not enough data
8.5
202
|
Verified
Not enough data
8.4
188
|
Verified
Not enough data
7.9
110
|
Verified
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Looker and Zoho Analytics are categorized as Sales Analytics, Embedded Business Intelligence, Analytics Platforms, and Data Visualization
Unique Categories
Looker is categorized as Marketing Analytics and Digital Analytics
Zoho Analytics is categorized as Predictive Analytics
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.8%
Information Technology and Services
10.8%
Marketing and Advertising
8.1%
Financial Services
7.7%
Internet
6.4%
Other
55.3%
Information Technology and Services
18.8%
Computer Software
10.0%
Financial Services
5.2%
Education Management
4.6%
Marketing and Advertising
4.3%
Other
57.1%
Most Helpful Reviews
Looker
Most Helpful Favorable Review
Alan C.
Verified User in Staffing and Recruiting
So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...
Most Helpful Critical Review
Verified User in Consumer Goods
Looker forces a company into two streams of thought: an analyst first culture and essentially married to Looker. Looker really thrives at young or small companies with no centralized reporting or analytics/data science teams. For the few people who know...
Zoho Analytics
Most Helpful Favorable Review
Ryan F.
Verified User in Hospital & Health Care
Through the Zoho Reports platform, users are able to stratify and cut multiple data points across many of our Zoho products. The platform allows us to create insightful reports and dashboards that has provided us with invaluable tools to analyze our...
Most Helpful Critical Review
Lesa A.
Verified User in Entertainment
Need more options to do formulas and buckets
Alan C.
Verified User in Staffing and Recruiting
So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...
Ryan F.
Verified User in Hospital & Health Care
Through the Zoho Reports platform, users are able to stratify and cut multiple data points across many of our Zoho products. The platform allows us to create insightful reports and dashboards that has provided us with invaluable tools to analyze our...
Verified User in Consumer Goods
Looker forces a company into two streams of thought: an analyst first culture and essentially married to Looker. Looker really thrives at young or small companies with no centralized reporting or analytics/data science teams. For the few people who know...
Lesa A.
Verified User in Entertainment
Need more options to do formulas and buckets
Discussions
Is looker an ETL tool?
3 comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Looker works with a variety of databases, including but not limited to:
1. Amazon Redshift
2. Google BigQuery
3. Snowflake
4. Microsoft SQL Server
5. PostgreSQL
6. MySQL
7. Oracle
8. IBM Db2
9. Teradata
10. Apache Hive
Looker is designed to be database-agnostic, meaning it can connect to any SQL database that supports JDBC or ODBC connections.
1 comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
How much does Zoho Reports cost?
1 comment
Official Response from Zoho Analytics
The pricing for Zoho Reports starts at $50/month (supports 5 users, 500,000 rows & unlimited reporting databases in the account). There are various plans...Read more
How secure is my data in Zoho Reports?
1 comment
Official Response from Zoho Analytics
At Zoho, we give utmost importance to ensure our customers' data is both safe and secure. We have very stringent processes and systems in place to ensure the...Read more
What type of reports can be created in Zoho Reports?
1 comment
Official Response from Zoho Analytics
Zoho Reports supports a wide variety of report creation options.
Charts: Allows you to create any type of chart/graph. Chart types include line,...Read more
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