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Compare Looker and Looker Studio 
At a Glance
Market Segments
Mid-Market (61.0% of reviews)
Small-Business (47.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Looker
Star Rating
(1,523)4.4 out of 5
Market Segments
Mid-Market (61.0% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about LookerLooker Studio
Star Rating
(449)4.4 out of 5
Market Segments
Small-Business (47.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Looker StudioSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Looker excels in its "Quality of Support" with a score of 8.7, while Looker Studio falls short at 7.3. Reviewers mention that Looker's support team is responsive and knowledgeable, making it easier to resolve issues quickly.
- Reviewers mention that Looker Studio shines in "Share Reports" with a score of 9.1 compared to Looker's 8.3. Users on G2 appreciate the ease of sharing reports with stakeholders, highlighting the intuitive sharing options available in Looker Studio.
- Users say that Looker has a more robust "Data Governance" feature with a score of 8.3, while Looker Studio's governance capabilities are less impressive. Reviewers mention that Looker's governance tools help maintain data integrity and compliance effectively.
- G2 users report that Looker Studio offers superior "Graphs and Charts" functionality, scoring 9.0 compared to Looker's 8.3. Users appreciate the variety and customization options available for visualizations in Looker Studio, making data presentation more engaging.
- Reviewers mention that Looker provides better "Data Modeling and Blending" capabilities, scoring 8.5, while Looker Studio scores lower at 7.3. Users say that Looker's advanced modeling features allow for more complex data analysis and integration.
- Users on G2 report that Looker Studio has a slight edge in "Ease of Setup" with a score of 8.3 compared to Looker's 8.0. Reviewers mention that Looker Studio's setup process is more straightforward, making it accessible for small businesses with limited technical resources.
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Pricing
Entry-Level Pricing
Looker
No pricing availableLooker Studio
No pricing availableFree Trial
Looker
Free Trial is available
Looker Studio
No trial information availableRatings
Meets Requirements
8.7
1,036
8.6
352
Ease of Use
8.2
1,038
8.2
355
Ease of Setup
8.2
513
8.3
172
Ease of Admin
8.3
418
8.2
149
Quality of Support
8.7
880
7.3
279
Has the product been a good partner in doing business?
8.9
395
8.2
132
Product Direction (% positive)
8.7
968
8.7
333
Features by Category
Reports
8.6
600
|
Verified
8.8
266
8.2
561
|
Verified
7.9
230
8.2
599
|
Verified
8.7
269
8.3
472
|
Verified
8.4
222
8.7
599
|
Verified
8.9
261
Self Service
8.5
568
|
Verified
Not enough data
8.6
582
|
Verified
Not enough data
8.5
558
|
Verified
Not enough data
8.1
563
|
Verified
Not enough data
8.3
535
|
Verified
Not enough data
7.7
449
|
Verified
Not enough data
Advanced Analytics
7.6
379
|
Verified
Not enough data
8.4
577
|
Verified
Not enough data
8.0
461
|
Verified
Not enough data
Building Reports
8.3
350
|
Verified
Not enough data
8.4
359
|
Verified
Not enough data
8.0
322
|
Verified
Not enough data
8.1
296
|
Verified
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
600
|
Verified
8.8
266
8.2
561
|
Verified
7.9
230
8.2
599
|
Verified
8.7
269
8.3
472
|
Verified
8.4
222
8.7
599
|
Verified
8.9
261
Reports
8.5
87
8.8
92
8.5
86
9.1
90
7.9
82
8.0
79
Generative AI
6.8
80
5.9
23
7.0
80
6.0
24
Visualization
8.5
89
9.0
92
8.4
88
8.8
83
8.6
90
9.1
92
8.3
88
8.5
86
Data Updates
8.1
86
8.3
80
8.2
84
8.7
89
Collaboration
8.4
86
8.9
91
8.0
86
8.6
84
7.9
82
8.1
77
Data Updates
7.8
114
8.1
192
7.9
118
8.2
230
8.4
121
8.2
195
Reports
8.6
600
|
Verified
8.8
266
8.2
561
|
Verified
7.9
230
8.2
599
|
Verified
8.7
269
8.3
472
|
Verified
8.4
222
8.7
599
|
Verified
8.9
261
Data Preparation
8.4
245
|
Verified
Not enough data
8.3
225
|
Verified
Not enough data
Data Modeling and Blending
8.5
275
|
Verified
Not enough data
8.7
291
|
Verified
Not enough data
8.4
272
|
Verified
Not enough data
Generative AI
6.9
53
Not enough data
7.2
51
Not enough data
Agentic AI - Analytics Platforms
6.4
6
Not enough data
6.3
5
Not enough data
6.1
6
Not enough data
5.6
6
Not enough data
5.8
6
Not enough data
6.7
5
Not enough data
6.0
5
Not enough data
Self Service
8.5
568
|
Verified
Not enough data
8.6
582
|
Verified
Not enough data
8.5
558
|
Verified
Not enough data
8.1
563
|
Verified
Not enough data
8.3
535
|
Verified
Not enough data
7.7
449
|
Verified
Not enough data
Deployment & Integration - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
7.6
379
|
Verified
Not enough data
8.4
577
|
Verified
Not enough data
8.0
461
|
Verified
Not enough data
Performance & Scalability - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI Capabilities - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Intelligence - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
8.3
350
|
Verified
Not enough data
8.4
359
|
Verified
Not enough data
8.0
322
|
Verified
Not enough data
8.1
296
|
Verified
Not enough data
Reports
8.6
600
|
Verified
8.8
266
8.2
561
|
Verified
7.9
230
8.2
599
|
Verified
8.7
269
8.3
472
|
Verified
8.4
222
8.7
599
|
Verified
8.9
261
Self Service
8.5
568
|
Verified
Not enough data
8.6
582
|
Verified
Not enough data
8.5
558
|
Verified
Not enough data
8.1
563
|
Verified
Not enough data
8.3
535
|
Verified
Not enough data
7.7
449
|
Verified
Not enough data
Building Reports
8.3
350
|
Verified
Not enough data
8.4
359
|
Verified
Not enough data
8.0
322
|
Verified
Not enough data
8.1
296
|
Verified
Not enough data
Metrics
8.8
224
Not enough data
8.7
225
Not enough data
8.4
210
Not enough data
8.3
212
Not enough data
8.4
201
Not enough data
8.3
211
Not enough data
8.4
205
Not enough data
8.5
216
Not enough data
8.3
208
Not enough data
Reporting
8.3
229
Not enough data
Feature Not Available
Not enough data
8.5
230
Not enough data
8.5
231
Not enough data
8.1
186
Not enough data
8.4
193
Not enough data
9.0
242
Not enough data
Other
8.7
213
Not enough data
8.6
197
Not enough data
8.4
189
Not enough data
8.7
201
Not enough data
8.7
195
Not enough data
8.2
167
Not enough data
8.2
179
Not enough data
Agentic AI - Digital Analytics
6.3
8
Not enough data
6.4
7
Not enough data
6.7
8
Not enough data
7.3
8
Not enough data
Administration
8.4
206
Not enough data
8.3
182
Not enough data
8.5
233
Not enough data
8.6
227
Not enough data
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.3
5
Not enough data
Not enough data
Not enough data
Data Sourcing
8.8
194
Not enough data
8.8
211
Not enough data
8.6
179
Not enough data
8.8
215
Not enough data
8.7
200
Not enough data
Predictive Analytics
8.3
144
Not enough data
8.2
140
Not enough data
8.2
138
Not enough data
8.1
156
Not enough data
Sales Management
8.4
153
Not enough data
8.2
132
Not enough data
8.7
162
Not enough data
8.7
160
Not enough data
Marketing Operations
8.6
212
|
Verified
Not enough data
8.7
231
|
Verified
Not enough data
8.6
218
|
Verified
Not enough data
8.9
235
|
Verified
Not enough data
8.3
120
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.6
221
|
Verified
Not enough data
8.8
251
|
Verified
Not enough data
8.5
204
|
Verified
Not enough data
8.5
204
|
Verified
Not enough data
8.4
190
|
Verified
Not enough data
7.9
111
|
Verified
Not enough data
Agentic AI - Marketing Analytics
6.7
6
Not enough data
6.7
6
Not enough data
5.8
6
Not enough data
Categories
Categories
Shared Categories
Looker and Looker Studio are categorized as Data Visualization
Unique Categories
Looker is categorized as Sales Analytics, Marketing Analytics, Embedded Business Intelligence, Analytics Platforms, and Digital Analytics
Looker Studio has no unique categories
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker Studio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.8%
Information Technology and Services
10.7%
Marketing and Advertising
8.1%
Financial Services
7.6%
Internet
6.3%
Other
55.5%
Marketing and Advertising
22.7%
Computer Software
8.0%
Information Technology and Services
7.3%
Internet
4.9%
Financial Services
3.5%
Other
53.6%
Most Helpful Reviews
Looker
Most Helpful Favorable Review
Alan C.
Verified User in Staffing and Recruiting
So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...
Most Helpful Critical Review
Verified User in Consumer Goods
Looker forces a company into two streams of thought: an analyst first culture and essentially married to Looker. Looker really thrives at young or small companies with no centralized reporting or analytics/data science teams. For the few people who know...
Looker Studio
Most Helpful Favorable Review
Verified User in Market Research
It’s integration with google big query and a no frills layout with minimal learning curve
Most Helpful Critical Review
Verified User in Information Technology and Services
It's very difficult to make calculations if they are easy or if they are complicated on your data
Alan C.
Verified User in Staffing and Recruiting
So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...
Verified User in Market Research
It’s integration with google big query and a no frills layout with minimal learning curve
Verified User in Consumer Goods
Looker forces a company into two streams of thought: an analyst first culture and essentially married to Looker. Looker really thrives at young or small companies with no centralized reporting or analytics/data science teams. For the few people who know...
Verified User in Information Technology and Services
It's very difficult to make calculations if they are easy or if they are complicated on your data
Discussions
Is looker an ETL tool?
3 comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Looker works with a variety of databases, including but not limited to:
1. Amazon Redshift
2. Google BigQuery
3. Snowflake
4. Microsoft SQL Server
5. PostgreSQL
6. MySQL
7. Oracle
8. IBM Db2
9. Teradata
10. Apache Hive
Looker is designed to be database-agnostic, meaning it can connect to any SQL database that supports JDBC or ODBC connections.
1 comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
Is Google Data Studio free to use?
4 comments
KH
Certainly! Please provide the text in the Unknown Language that you would like translated into English.Read more
How good is Google Data Studio?
2 comments
CM
Best tool to play around with data and also single page dashboard creation toolRead more
What is the best way to zoom into a specific country when using a map visual?
1 comment
EP
When you create a new map, the default Dimension is set to "Country ISO Code" which, when you try to select a Zoom Area, doesn't allow for countries.
If...Read more
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