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Compare Looker Studio and Whatagraph 
At a Glance
Market Segments
Small-Business (47.5% of reviews)
Small-Business (78.4% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Looker Studio
Star Rating
(448)4.4 out of 5
Market Segments
Small-Business (47.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Looker StudioWhatagraph
Star Rating
(277)4.5 out of 5
Market Segments
Small-Business (78.4% of reviews)
Entry-Level Pricing
Contact Us
Learn more about WhatagraphSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Whatagraph excels in AI Text Generation with a score of 8.1, while Looker Studio falls short with a score of 5.9. Reviewers mention that Whatagraph's AI capabilities help streamline report creation significantly.
- Reviewers mention that Whatagraph's Quality of Support is rated at 8.9, which is notably higher than Looker Studio's 7.3. Users on G2 appreciate the responsive customer service and personalized assistance provided by Whatagraph.
- G2 users highlight that Whatagraph's Share Reports feature scores 8.9, making it easier to distribute insights, compared to Looker Studio's 9.1. However, users say that Looker Studio's sharing capabilities are more robust, allowing for seamless collaboration.
- Users say that Whatagraph shines in Campaign Insights with a score of 8.8, while Looker Studio does not have a specific rating for this feature. Reviewers mention that Whatagraph provides detailed analytics that help in optimizing marketing strategies.
- Reviewers mention that Looker Studio outperforms Whatagraph in Dashboards, scoring 9.1 compared to Whatagraph's 8.4. Users report that Looker Studio's dashboards are more visually appealing and customizable, enhancing user experience.
- Users on G2 report that Whatagraph's Predictive Analytics feature is rated at 9.2, significantly higher than Looker Studio's 7.1. Reviewers say that this feature allows businesses to forecast trends effectively, giving Whatagraph an edge in data-driven decision-making.
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Pricing
Entry-Level Pricing
Looker Studio
No pricing availableWhatagraph
Custom
Contact Us
Whatagraph's flexible pricing is designed to fit your unique needs.
Our marketing data platform can be customized to fit the needs of your marketing team - whether you want an easy way to monitor the performance of your marketing campaigns, automate client reporting or transfer data to a BigQuery warehouse. The best way to understand our pricing is to get in touch so that we can provide a quote tailored to your team's needs.
- 50+ Native Integrations
- Data Organization
- Performance Monitoring
Free Trial
Looker Studio
No trial information availableWhatagraph
No trial information availableRatings
Meets Requirements
8.6
351
8.7
187
Ease of Use
8.2
354
8.9
189
Ease of Setup
8.3
171
8.3
114
Ease of Admin
8.2
149
8.6
109
Quality of Support
7.3
279
8.9
184
Has the product been a good partner in doing business?
8.2
132
8.7
107
Product Direction (% positive)
8.7
332
9.0
160
Features by Category
Reports
8.8
266
8.9
93
7.9
230
8.2
29
8.7
269
9.0
95
8.4
222
Feature Not Available
8.9
261
8.8
93
Self Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.8
266
8.9
93
7.9
230
8.2
29
8.7
269
9.0
95
8.4
222
Feature Not Available
8.9
261
8.8
93
Reports
8.8
92
8.8
36
9.1
90
9.0
33
8.0
79
8.7
30
Generative AI
5.9
23
8.3
11
6.0
24
8.5
11
Visualization
9.0
92
8.8
36
8.8
83
Feature Not Available
9.1
92
8.6
35
8.5
86
8.9
30
Data Updates
8.3
80
8.3
30
8.7
89
8.4
31
Collaboration
8.9
91
8.9
31
8.6
84
8.3
29
8.1
77
Feature Not Available
Data Updates
8.1
192
8.6
71
8.2
230
8.8
82
8.2
195
8.6
82
Marketing Operations
Not enough data
8.9
73
Not enough data
9.2
83
Not enough data
Feature Not Available
Not enough data
8.9
73
Not enough data
Feature Not Available
Not enough data
8.5
67
Campaign Activity
Not enough data
8.8
81
Not enough data
9.4
86
Not enough data
Feature Not Available
Not enough data
9.0
83
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Looker Studio and Whatagraph are categorized as Data Visualization
Unique Categories
Looker Studio has no unique categories
Whatagraph is categorized as Marketing Analytics
Reviews
Reviewers' Company Size
Looker Studio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Whatagraph
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
22.5%
Computer Software
8.0%
Information Technology and Services
7.3%
Internet
4.9%
Financial Services
3.5%
Other
53.8%
Marketing and Advertising
67.6%
Information Technology and Services
2.3%
Public Relations and Communications
1.9%
Online Media
1.9%
Market Research
1.9%
Other
24.3%
Most Helpful Reviews
Looker Studio
Most Helpful Favorable Review
Chris T.
Verified User in Internet
The easiest way to display data into your DataStudio page. The fact that you can share the results with other people. I also like the pdf export. It is very easy to use and the integration with Google Analytics, Sheets and other Google projects makes it a...
Most Helpful Critical Review
Pete G.
Verified User in Marketing and Advertising
Unfortunately, connectors break quite regularly and reports containing a lot of data can take a lengthy time to load
Whatagraph
Most Helpful Favorable Review
Verified User in Marketing and Advertising
The customer support! Support agents hop in and quickly fix any issues we may have and help troubleshoot solutions.
Most Helpful Critical Review
Verified User in Marketing and Advertising
Whatagraph recently switched from a quarterly plan to only offering a yearly plan. Because we work on a project basis, we got locked into a yearly commitment beyond our needs. When we lost some clients and therefore income, whatagraph was completely...
Chris T.
Verified User in Internet
The easiest way to display data into your DataStudio page. The fact that you can share the results with other people. I also like the pdf export. It is very easy to use and the integration with Google Analytics, Sheets and other Google projects makes it a...
Verified User in Marketing and Advertising
The customer support! Support agents hop in and quickly fix any issues we may have and help troubleshoot solutions.
Pete G.
Verified User in Marketing and Advertising
Unfortunately, connectors break quite regularly and reports containing a lot of data can take a lengthy time to load
Verified User in Marketing and Advertising
Whatagraph recently switched from a quarterly plan to only offering a yearly plan. Because we work on a project basis, we got locked into a yearly commitment beyond our needs. When we lost some clients and therefore income, whatagraph was completely...
Discussions
Is Google Data Studio free to use?
4 comments
KH
Certainly! Please provide the text in the Unknown Language that you would like translated into English.Read more
How good is Google Data Studio?
2 comments
CM
Best tool to play around with data and also single page dashboard creation toolRead more
What is the best way to zoom into a specific country when using a map visual?
1 comment
EP
When you create a new map, the default Dimension is set to "Country ISO Code" which, when you try to select a Zoom Area, doesn't allow for countries.
If...Read more
As of the latest update, Whatagraph supports over 40 integrations with various platforms and tools, allowing users to seamlessly connect and gather data from multiple sources for their reporting needs.
3 comments
SB
Currently around 30, but they are adding new ones each monthRead more
How much does Whatagraph cost?
3 comments
Official Response from Whatagraph
Paid Whatagraph plans can be purchased on monthly or yearly recurring payments. Yearly subscription also makes you eligible to 16% off! You can also upgrade...Read more
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