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Compare Intentwise and Perpetua 
At a Glance
Market Segments
Small-Business (72.1% of reviews)
Small-Business (75.6% of reviews)
Entry-Level Pricing
Starting at $1,000.00 0 NA Per Month
$695.00 Per Month
Intentwise
Star Rating
(62)4.8 out of 5
Market Segments
Small-Business (72.1% of reviews)
Entry-Level Pricing
Starting at $1,000.00 0 NA Per Month
Learn more about IntentwisePerpetua
Star Rating
(78)4.5 out of 5
Market Segments
Small-Business (75.6% of reviews)
Entry-Level Pricing
$695.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Intentwise excels in Quality of Support with a score of 9.8, while Perpetua, although still strong, has a lower score of 9.0. Reviewers mention that Intentwise's support team is highly responsive and knowledgeable, making it easier for users to resolve issues quickly.
- Reviewers mention that Intentwise shines in Machine Learning Optimization with a score of 9.7, which helps users maximize their advertising effectiveness. In contrast, Perpetua's capabilities in this area are less robust, leading to a score of 8.5, which some users feel limits their optimization potential.
- Users on G2 highlight Intentwise's superior Campaign Dashboard with a score of 9.7, which provides a comprehensive view of campaign performance. Perpetua's dashboard, while functional, received a lower score of 8.6, with some users noting it lacks certain advanced features that would enhance usability.
- G2 users report that Intentwise's Product Direction is rated at a perfect 10.0, indicating strong confidence in the product's future development. In contrast, Perpetua's score of 8.3 suggests that some users have concerns about the pace of innovation and feature updates.
- Reviewers mention that Intentwise offers better Ease of Use with a score of 9.4, making it more accessible for small businesses. Perpetua, with a score of 8.5, has received feedback that its interface can be somewhat complex for new users.
- Users say that Intentwise's Budget Pacing feature, rated at 8.1, is particularly effective in managing ad spend efficiently. Perpetua's score of 8.1 in this area indicates it performs similarly, but some users feel that Intentwise provides more intuitive controls for budget management.
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Pricing
Entry-Level Pricing
Intentwise
Intentwise Amazon Advertising Optimization Platform
Starting at $1,000.00
0 NA Per Month
Volume and term discounts available.
- Free Trial Available
- Personalized On-Boarding, Monthly Office-Hours
Perpetua
Essentials
$695.00
Per Month
Up to 10k in monthly ad spend
- AI-powered bid optimization
- Automated keyword harvesting
- In-depth performance & profitability reporting
Free Trial
Intentwise
Free Trial is available
Perpetua
No trial information availableRatings
Meets Requirements
9.3
47
8.4
50
Ease of Use
9.2
48
8.5
50
Ease of Setup
8.9
37
9.3
29
Ease of Admin
8.9
31
9.3
30
Quality of Support
9.8
47
9.0
52
Has the product been a good partner in doing business?
9.8
32
9.2
30
Product Direction (% positive)
10.0
45
8.3
41
Features by Category
Channel Functionality
Not enough data
8.3
21
Platform Interoperability
Not enough data
Feature Not Available
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.6
23
Not enough data
8.5
23
Not enough data
Feature Not Available
Not enough data
7.5
18
Not enough data
8.0
15
Not enough data
8.6
13
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
20
Not enough data
Feature Not Available
Not enough data
7.7
10
Not enough data
7.2
9
Not enough data
Feature Not Available
Targeting
Not enough data
8.4
20
Not enough data
8.3
17
Not enough data
7.2
10
Not enough data
7.9
19
Platform
Not enough data
7.0
10
Not enough data
7.1
16
Not enough data
Feature Not Available
Not enough data
7.8
21
Not enough data
7.9
16
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Integration
8.4
30
8.1
14
8.9
31
8.0
16
8.9
30
7.4
13
Store Management
8.6
26
7.5
12
9.1
29
8.2
16
Agentic AI - Online Marketplace Optimization Tools
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.3
7
Not enough data
8.8
10
Not enough data
7.8
9
Not enough data
8.0
11
Platform Data
Not enough data
8.0
11
Not enough data
7.7
10
Not enough data
7.9
11
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
7.8
9
Not enough data
8.3
9
Not enough data
7.2
6
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.6
23
Not enough data
8.5
23
Not enough data
Feature Not Available
Not enough data
7.5
18
Not enough data
8.0
15
Not enough data
8.6
13
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
20
Not enough data
Feature Not Available
Not enough data
7.7
10
Not enough data
7.2
9
Not enough data
Feature Not Available
Targeting
Not enough data
8.4
20
Not enough data
8.3
17
Not enough data
7.2
10
Not enough data
7.9
19
Demand Side Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
7.0
10
Not enough data
7.1
16
Not enough data
Feature Not Available
Not enough data
7.8
21
Not enough data
7.9
16
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Influencer Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Influencer Marketing Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Intentwise and Perpetua are categorized as Online Marketplace Optimization Tools
Unique Categories
Intentwise has no unique categories
Perpetua is categorized as Retail Media Advertising Platforms, Demand Side Platform (DSP), Display Advertising, and Influencer Marketing Platforms
Reviews
Reviewers' Company Size
Intentwise
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Perpetua
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Consumer Goods
34.4%
Marketing and Advertising
24.6%
Retail
13.1%
Health, Wellness and Fitness
4.9%
Consulting
3.3%
Other
19.7%
Marketing and Advertising
34.6%
Health, Wellness and Fitness
14.1%
Consumer Goods
12.8%
Retail
7.7%
Food & Beverages
6.4%
Other
24.4%
Most Helpful Reviews
Intentwise
Most Helpful Favorable Review
Erika G.
Verified User in Marketing and Advertising
We came to Intentwise primarily for reporting and dashboarding, and it’s been a major upgrade from other tools we've tried. They built out custom dashboards tailored to our needs, and we’re glad we made the switch. Updates are much faster now, and the...
Most Helpful Critical Review
Kevin D.
Verified User in Consumer Goods
I love the platform so much, I wish they had similar capabilities outside of Amazon
Perpetua
Most Helpful Favorable Review
Jeremy D.
Verified User in Food & Beverages
It is funny to say this about a SaaS platform, but the people! They understand my brand's needs, train us on the platform, and are always willing to help along the way. I never feel like they are leaving me with the technology. They want to see us succeed.
Most Helpful Critical Review
Michael M.
Verified User in Marketing and Advertising
Their Editorial Recommendations were horrible. They didn't even get correct information written about the products we requested for our client and we had to reach out to get corrections made. They never even performed, i.e. never showed up ON Amazon and...
Erika G.
Verified User in Marketing and Advertising
We came to Intentwise primarily for reporting and dashboarding, and it’s been a major upgrade from other tools we've tried. They built out custom dashboards tailored to our needs, and we’re glad we made the switch. Updates are much faster now, and the...
Jeremy D.
Verified User in Food & Beverages
It is funny to say this about a SaaS platform, but the people! They understand my brand's needs, train us on the platform, and are always willing to help along the way. I never feel like they are leaving me with the technology. They want to see us succeed.
Kevin D.
Verified User in Consumer Goods
I love the platform so much, I wish they had similar capabilities outside of Amazon
Michael M.
Verified User in Marketing and Advertising
Their Editorial Recommendations were horrible. They didn't even get correct information written about the products we requested for our client and we had to reach out to get corrections made. They never even performed, i.e. never showed up ON Amazon and...
Discussions
Intentwise has no discussions with answers
Is it planned to add more retailers for Advertising?
1 comment
Official Response from Perpetua
Hi Guillaume, in addition to Amazon and Walmart we currently support Instacart and are actively integrating with Criteo (ask someone on our team if you'd...Read more
Perpetua has no more discussions with answers
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