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Compare Google Ads and Skai 
At a Glance
Market Segments
Small-Business (61.1% of reviews)
Mid-Market (44.6% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Ads
Star Rating
(1,965)4.3 out of 5
Market Segments
Small-Business (61.1% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google AdsSkai
Star Rating
(296)4.1 out of 5
Market Segments
Mid-Market (44.6% of reviews)
Entry-Level Pricing
No pricing available
Learn more about SkaiSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Ads excels in Ad Creation and Editing with a score of 8.2, while Skai falls behind at 7.6. Reviewers mention that Google Ads offers a more intuitive interface for creating compelling ads.
- Reviewers mention that Skai shines in Quality of Support, scoring 8.3 compared to Google Ads' 7.4. Users on G2 appreciate Skai's responsive customer service and helpful resources.
- G2 users highlight that both platforms perform well in Paid Keyword Optimization, each scoring 8.5. However, users say that Google Ads provides more comprehensive tools for keyword research and management.
- Users report that Skai offers superior Bid Rules functionality with a score of 8.2, while Google Ads scores 7.8. Reviewers mention that Skai's bid management features allow for more granular control over ad spend.
- Reviewers mention that Google Ads has a more robust Extensions feature, scoring 8.1 compared to Skai's 6.5. Users say that the variety of ad extensions available in Google Ads enhances ad visibility and performance.
- Users on G2 report that Skai's Portfolio Bid Optimization feature is particularly effective, scoring 8.2, while Google Ads scores 7.7. Reviewers mention that Skai's approach to portfolio management allows for better budget allocation across campaigns.
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Pricing
Entry-Level Pricing
Google Ads
No pricing availableSkai
No pricing availableFree Trial
Google Ads
No trial information availableSkai
No trial information availableRatings
Meets Requirements
8.7
1,669
8.0
259
Ease of Use
7.5
1,672
7.6
258
Ease of Setup
7.3
868
7.4
153
Ease of Admin
7.8
843
7.7
157
Quality of Support
7.4
1,557
8.3
253
Has the product been a good partner in doing business?
8.1
824
8.3
155
Product Direction (% positive)
7.7
1,648
8.0
250
Features by Category
Campaign Management & Optimization
8.5
1364
8.5
177
7.8
1299
8.2
176
8.2
1347
7.6
166
8.1
1129
7.7
148
7.3
979
7.1
122
7.7
1101
8.2
150
8.2
1321
7.5
147
7.0
853
6.9
124
8.1
1100
6.5
149
8.0
978
7.3
103
8.0
1319
8.1
161
Analytics & Administration
8.4
1355
8.6
177
7.9
1220
8.2
156
8.3
1334
8.0
167
Platform
7.9
860
7.6
127
7.9
1211
7.8
148
7.8
1213
7.7
154
8.4
1246
8.2
154
8.6
1326
8.0
166
8.5
1086
8.2
151
8.2
1061
7.8
147
8.4
945
Feature Not Available
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
Not enough data
7.8
41
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
7.8
92
Not enough data
8.0
90
Not enough data
8.0
82
Not enough data
8.3
84
Not enough data
7.9
79
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
62
Not enough data
8.2
77
Not enough data
7.6
71
Not enough data
Feature Not Available
Not enough data
8.0
29
Not enough data
Feature Not Available
Targeting
Not enough data
8.3
82
Not enough data
8.0
74
Not enough data
8.3
83
Not enough data
7.9
60
Mobile
Not enough data
8.2
41
Not enough data
8.0
29
Not enough data
Feature Not Available
Platform
Not enough data
7.6
65
Not enough data
7.6
70
Not enough data
8.2
79
Not enough data
7.6
86
Not enough data
8.2
73
Not enough data
7.9
80
Not enough data
7.8
83
Not enough data
Feature Not Available
Not enough data
7.6
77
Platform Interoperability
Not enough data
7.5(won by default)
6
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
7.9(won by default)
57
Campaign Management
Not enough data
7.8(won by default)
92
Not enough data
8.0(won by default)
90
Not enough data
8.0(won by default)
82
Not enough data
8.3(won by default)
84
Not enough data
7.9(won by default)
79
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0(won by default)
62
Not enough data
8.2(won by default)
77
Not enough data
7.6(won by default)
71
Not enough data
Feature Not Available
Not enough data
8.0(won by default)
29
Not enough data
Feature Not Available
Targeting
Not enough data
8.3(won by default)
82
Not enough data
8.0(won by default)
74
Not enough data
8.3(won by default)
83
Not enough data
7.9(won by default)
60
Platform
Not enough data
7.6(won by default)
65
Not enough data
7.6(won by default)
70
Not enough data
8.2(won by default)
79
Not enough data
7.6(won by default)
86
Not enough data
8.2(won by default)
73
Not enough data
7.9(won by default)
80
Not enough data
7.8(won by default)
83
Not enough data
Feature Not Available
Not enough data
7.6(won by default)
77
Platform Basics
Not enough data
8.6
6
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
Not enough data
Platform Data
Not enough data
9.0
7
Not enough data
9.5
7
Not enough data
8.6
7
Platform Additional Functionality
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
6
Not enough data
7.9
7
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Ads and Skai are categorized as Paid Search Advertising
Unique Categories
Google Ads has no unique categories
Skai is categorized as Cross-Channel Advertising, Social Media Advertising, Mobile Advertising, and Retail Media Advertising Platforms
Reviews
Reviewers' Company Size
Google Ads
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Skai
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
27.0%
Computer Software
7.8%
Information Technology and Services
6.8%
Internet
4.0%
Retail
3.0%
Other
51.4%
Marketing and Advertising
56.1%
Internet
11.1%
Retail
7.9%
Consumer Goods
2.1%
Financial Services
1.4%
Other
21.4%
Most Helpful Reviews
Google Ads
Most Helpful Favorable Review
Kristin H.
Verified User in Higher Education
I've only used adwords for my personal small business projects, not for my full-time employer. That said, I've had a pretty easy time setting it up, managing my campaigns, and analyzing the data. Plus, it obviously dovetails perfectly with Google Analytics,...
Most Helpful Critical Review
Verified User in Computer Software
Many keywords are highly competitive, making them too expensive to bid on if you're a small company with limited marketing budget. In addition, trying to figure out Google's algorithm for ad score and relevancy can be maddening. You can create ads with...
Skai
Most Helpful Favorable Review
Janel L.
Verified User in Marketing and Advertising
As a company, Kenshoo is constantly innovating and staying ahead of the competition. As a platform, I love the enhancement to our productivity. My team gets more done faster, allowing them to focus on the elements of campaign management that can truly...
Most Helpful Critical Review
Verified User in Marketing and Advertising
Please see my previous comment. I don't really understand the benefit of it.
Kristin H.
Verified User in Higher Education
I've only used adwords for my personal small business projects, not for my full-time employer. That said, I've had a pretty easy time setting it up, managing my campaigns, and analyzing the data. Plus, it obviously dovetails perfectly with Google Analytics,...
Janel L.
Verified User in Marketing and Advertising
As a company, Kenshoo is constantly innovating and staying ahead of the competition. As a platform, I love the enhancement to our productivity. My team gets more done faster, allowing them to focus on the elements of campaign management that can truly...
Verified User in Computer Software
Many keywords are highly competitive, making them too expensive to bid on if you're a small company with limited marketing budget. In addition, trying to figure out Google's algorithm for ad score and relevancy can be maddening. You can create ads with...
Verified User in Marketing and Advertising
Please see my previous comment. I don't really understand the benefit of it.
Alternatives
Discussions
What is the best we use Google ad more efficiently
3 comments
AM
Google Ads are comprised of two different advertising networks – the Search Network and the Display Network.
The Search Network consists of text ads that...Read more
This question is asking about the number of Google Ads that can be displayed on a single webpage.
3 comments
OB
Previously, you can only add up to 3 ads unit on a page. However now, it has changed.
You can have ads displayed on your webpage as much as you want...Read more
What does Google ads include?
3 comments
MO
You will waste a lot of money and time before realizing how important negative keywords are at stopping waste because nobody from Google / Alphabet ever...Read more
Skai has no discussions with answers
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