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Compare Funnel and TapClicks 
At a Glance
Market Segments
Small-Business (50.0% of reviews)
Small-Business (61.5% of reviews)
Entry-Level Pricing
Free
Free 5 Clients
Funnel
Star Rating
(154)4.5 out of 5
Market Segments
Small-Business (50.0% of reviews)
Entry-Level Pricing
Free
Free Trial is available
Browse all 3 pricing plansTapClicks
Star Rating
(334)4.3 out of 5
Market Segments
Small-Business (61.5% of reviews)
Entry-Level Pricing
Free 5 Clients
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Funnel excels in Custom Reports and Dashboards with a score of 9.3, allowing for tailored insights that meet specific business needs, while TapClicks, although strong, scores slightly lower at 9.1.
- Reviewers mention that Funnel's Quality of Support is notably high at 9.2, indicating a strong partnership experience, whereas TapClicks, with a score of 8.7, has room for improvement in customer support responsiveness.
- G2 users highlight Funnel's superior Ease of Setup with a score of 8.8, making it more user-friendly for new users compared to TapClicks, which has a lower score of 7.7 in this area.
- Users on G2 report that Funnel's Performance and Reliability is impressive, scoring 9.1, which contributes to a seamless user experience, while TapClicks, although reliable, scores slightly lower at 8.2.
- Reviewers mention that Funnel's Data Collection capabilities are robust, scoring 9.0, which is essential for effective marketing strategies, while TapClicks scores 8.7, indicating it may not be as comprehensive in this area.
- Users say that Funnel's Multichannel Tracking feature is highly rated at 9.0, providing a cohesive view of marketing efforts across platforms, whereas TapClicks, with a score of 8.9, offers similar functionality but may lack some advanced features.
Featured Products
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Digital Analytics
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Pricing
Entry-Level Pricing
Funnel
Starter
Free
Begin your journey to data-driven marketing with our Starter Plan
- Get started for free with 400 flexpoints! Additional flexpoints can be purchased in the Funnel platform
- Choose from our 121 most popular connectors
- Choose from 3 destinations (Looker Studio, Google Sheets or Microsoft Excel)
TapClicks
TapClicks - TapFree
Free
5 Clients
With TapFree, you get access to our marketing data, reporting, and SEO tools, all at zero-cost. Includes up to 5 Client Licenses and Unlimited Users!
- Quickly Build Client Reports
- Automate Report Delivery
- Eliminate Manual Tasks
Free Trial
Funnel
Free Trial is available
TapClicks
Free Trial is available
Ratings
Meets Requirements
8.9
131
8.5
254
Ease of Use
8.5
134
8.5
254
Ease of Setup
8.7
93
7.7
173
Ease of Admin
8.9
90
8.5
168
Quality of Support
9.2
128
8.7
239
Has the product been a good partner in doing business?
9.2
89
9.1
163
Product Direction (% positive)
8.7
132
8.8
237
Features by Category
Metrics
9.0
66
Not enough data
8.9
65
Not enough data
8.4
43
Not enough data
8.9
42
Not enough data
8.7
41
Not enough data
8.6
53
Not enough data
8.8
53
Not enough data
9.1
68
Not enough data
9.0
40
Not enough data
Reporting
8.6
46
Not enough data
8.8
41
Not enough data
8.8
60
Not enough data
8.7
50
Not enough data
8.2
37
Not enough data
8.1
53
Not enough data
9.3
67
Not enough data
Other
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
70
Not enough data
8.9
55
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.9
68
Not enough data
Feature Not Available
Not enough data
9.1
71
Not enough data
8.8
72
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.3
20
Not enough data
7.0
18
Not enough data
Functionality
8.8
19
Not enough data
8.5
20
Not enough data
8.8
20
Not enough data
8.8
20
Not enough data
8.6
20
Not enough data
Marketing Operations
8.4
70
|
Verified
8.2
132
|
Verified
9.0
77
|
Verified
8.7
166
|
Verified
7.8
36
8.1
134
|
Verified
8.5
67
|
Verified
8.8
154
|
Verified
8.3
40
|
Verified
8.1
48
Feature Not Available
8.3
20
Campaign Activity
8.5
72
|
Verified
8.6
170
|
Verified
8.7
75
|
Verified
9.1
181
|
Verified
8.2
61
|
Verified
8.1
115
|
Verified
9.0
75
|
Verified
8.8
151
|
Verified
7.9
34
8.2
118
|
Verified
7.6
35
|
Verified
7.7
39
|
Verified
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Funnel and TapClicks are categorized as ETL Tools and Marketing Analytics
Unique Categories
Funnel is categorized as Digital Analytics
TapClicks is categorized as E-Commerce Analytics
Reviews
Reviewers' Company Size
Funnel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
TapClicks
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
42.4%
Information Technology and Services
6.0%
Retail
5.3%
Internet
4.6%
Consumer Goods
3.3%
Other
38.4%
Marketing and Advertising
72.8%
Broadcast Media
2.6%
Hospitality
2.2%
Information Technology and Services
1.6%
Retail
1.3%
Other
19.6%
Most Helpful Reviews
Funnel
Most Helpful Favorable Review
Rafal S.
Verified User in E-Learning
Funnel connets to numerous advertising platforms, pulls spend data and integrates into one single format. Harmonized data is ready to be loaded to our data warehose. If we were about developing connectors to all platforms we use it would take months. With...
Most Helpful Critical Review
brunoalc A.
Verified User in Marketing and Advertising
Somethings are not really all that easy to set up, specially if you are working with many accounts. Things like: - The support can go weeks withou answering you - You can edit exports to some extent, but it takes a little work from you if wanna see or...
TapClicks
Most Helpful Favorable Review
Jerremy N.
Verified User in Electrical/Electronic Manufacturing
It provides a concise way to showcase data among multiple sources. Widgets are easy to create and revise. Constant updates and new connections. It provides both dashboard visualizations and quick reports.
Most Helpful Critical Review
Verified User in Non-Profit Organization Management
All the steps it takes to get to where I need to go and how the scrolling is not intuitive.
Rafal S.
Verified User in E-Learning
Funnel connets to numerous advertising platforms, pulls spend data and integrates into one single format. Harmonized data is ready to be loaded to our data warehose. If we were about developing connectors to all platforms we use it would take months. With...
Jerremy N.
Verified User in Electrical/Electronic Manufacturing
It provides a concise way to showcase data among multiple sources. Widgets are easy to create and revise. Constant updates and new connections. It provides both dashboard visualizations and quick reports.
brunoalc A.
Verified User in Marketing and Advertising
Somethings are not really all that easy to set up, specially if you are working with many accounts. Things like: - The support can go weeks withou answering you - You can edit exports to some extent, but it takes a little work from you if wanna see or...
Verified User in Non-Profit Organization Management
All the steps it takes to get to where I need to go and how the scrolling is not intuitive.
Discussions
Which advertising platforms does Funnel support?
1 comment
JL
Hi there and thank you for your question. As stated in the title, Funnel supports all, and I mean all, advertising platforms. So no matter what ad platform...Read more
Can I see data retroactively in Funnel?
1 comment
GJ
Yes. Data is backfilled (depending on the source) once you connect up a data source. For example, Google Ads data goes back to up to 2 years in the past when...Read more
Yes, I can provide a translation for the text you have in an unknown language. Please provide the text you need translated.
1 comment
Official Response from TapClicks
Absolutely! Our goal is to tell the most meaningful story, based on the needs of the person receiving the insights. We give you information you can use at...Read more
Are you a truly Unified Marketing Platform?
1 comment
Official Response from TapClicks
Yes! TapClicks is a unified marketing platform that can help you automate and streamline many marketing tasks. Here are the 4 parts of our Unified Marketing...Read more
What is TapClicks used for?
1 comment
Official Response from TapClicks
TapClicks is designed as a comprehensive, all-in-one MarTech platform that significantly streamlines the way marketers manage their operations. It's used for...Read more
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