Introducing G2.ai, the future of software buying.Try now
- Home
- ...
- Digital Analytics Software
- Fathom Analytics
- Matomo (formerly Piwik)
- Fathom Analytics-vs-Matomo (formerly Piwik)
Compare Fathom Analytics and Matomo (Formerly Piwik) 
At a Glance
Market Segments
Small-Business (71.4% of reviews)
Small-Business (55.6% of reviews)
Entry-Level Pricing
$14.00 Per Month
FREE download
Fathom Analytics
Star Rating
(15)4.6 out of 5
Market Segments
Small-Business (71.4% of reviews)
Entry-Level Pricing
$14.00 Per Month
Browse all 3 pricing plansMatomo (Formerly Piwik)
Star Rating
(91)4.2 out of 5
Market Segments
Small-Business (55.6% of reviews)
Entry-Level Pricing
FREE download
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Matomo offers a free download option, making it accessible for small businesses looking to start with analytics without upfront costs, while Fathom Analytics has a starting price of $14.00, which some users feel is a barrier for entry.
- Reviewers mention that Fathom Analytics excels in ease of use, with a score of 9.6, compared to Matomo's 8.0, indicating that users find Fathom's interface more intuitive and user-friendly.
- G2 users highlight that Matomo provides robust custom event tracking features, scoring 8.2, which allows for detailed user behavior analysis, whereas Fathom Analytics, while strong in engagement metrics, does not offer the same level of customization.
- Users on G2 report that Fathom Analytics shines in real-time reporting with a score of 9.0, making it easier for businesses to make immediate decisions based on current data, while Matomo's real-time reporting is perceived as less responsive.
- Reviewers say that Matomo's comprehensive reporting capabilities, including retroactive reporting and custom reports, are highly valued, scoring 8.3, while Fathom Analytics, although effective, lacks some of the depth in reporting features that Matomo offers.
- Users mention that Fathom Analytics has a strong focus on privacy and simplicity, which resonates well with users concerned about data protection, while Matomo, although also privacy-focused, can be seen as more complex due to its extensive feature set.
Featured Products
Sponsored
CorralData
(16)
Digital Analytics
Visit Website
Sponsored
CampaignTrackly
(31)
Digital Analytics
Visit Website
Pricing
Entry-Level Pricing
Fathom Analytics
Up to 100,000 monthly pageviews
$14.00
Per Month
- 7-day free trial
Matomo (Formerly Piwik)
On-Premise (Self-Hosted)
FREE download
GPL v3+ licensed. Premium Features & Support options available.
Read more on whether On-Premise is right for you: https://matomo.org/what-is-on-premise/
Downloadable digital analytics plaform that runs on your servers and database and you 100% own the data.
Free Trial
Fathom Analytics
Free Trial is available
Matomo (Formerly Piwik)
Free Trial is available
Ratings
Meets Requirements
9.3
9
8.5
76
Ease of Use
9.6
9
8.0
78
Ease of Setup
Not enough data
7.6
49
Ease of Admin
Not enough data
7.9
47
Quality of Support
9.6
9
7.7
48
Has the product been a good partner in doing business?
Not enough data
8.4
30
Product Direction (% positive)
10.0
10
8.2
76
Features by Category
Metrics
Not enough data
8.5
61
Not enough data
8.4
56
Not enough data
8.7
57
Not enough data
8.5
60
Not enough data
8.2
55
Not enough data
8.1
49
Feature Not Available
8.1
51
Not enough data
7.9
46
Feature Not Available
7.4
37
Reporting
Not enough data
8.3
57
Feature Not Available
8.1
40
Not enough data
8.2
42
Not enough data
7.8
48
Not enough data
8.1
37
Not enough data
8.0
42
Not enough data
8.3
54
Other
Feature Not Available
8.4
55
Feature Not Available
8.5
52
Feature Not Available
7.8
41
Not enough data
8.2
44
Not enough data
7.9
30
Feature Not Available
7.4
22
Feature Not Available
8.3
40
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Feature Not Available
8.4
38
Feature Not Available
7.8
34
Not enough data
8.5
49
Feature Not Available
8.9
54
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
8.2
13
Not enough data
9.3
20
Not enough data
8.7
15
Metrics
Not enough data
9.1
18
Not enough data
8.9
20
Not enough data
9.2
19
Not enough data
9.0
19
Not enough data
9.0
17
Not enough data
8.6
14
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Fathom Analytics and Matomo (Formerly Piwik) are categorized as Digital Analytics
Unique Categories
Fathom Analytics has no unique categories
Matomo (Formerly Piwik) is categorized as Content Analytics
Reviews
Reviewers' Company Size
Fathom Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Matomo (Formerly Piwik)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
21.4%
Marketing and Advertising
14.3%
Writing and Editing
7.1%
Program Development
7.1%
Music
7.1%
Other
42.9%
Marketing and Advertising
15.1%
Computer Software
10.5%
Internet
9.3%
Information Technology and Services
9.3%
Retail
4.7%
Other
51.2%
Most Helpful Reviews
Fathom Analytics
Most Helpful Favorable Review
👋🏻 Ste O.
Verified User in Program Development
I'm very privacy focused, so being able to pass that value on to my users is really important to me
Most Helpful Critical Review
Matomo (Formerly Piwik)
Most Helpful Favorable Review
Brad J.
Verified User in Computer Software
Piwik is a great alternative to Google Analytics if you need something to run on your own servers. It also helps to analyze traffic more closely by turning on features to track ip addresses. This allows for closer analysis of activity on your website. I...
Most Helpful Critical Review
Verified User in Computer Software
Verified User in Computer Software
There is a room of improvement for Matomo API, besides filtering per custom visitors segments is not actually possible
👋🏻 Ste O.
Verified User in Program Development
I'm very privacy focused, so being able to pass that value on to my users is really important to me
Brad J.
Verified User in Computer Software
Piwik is a great alternative to Google Analytics if you need something to run on your own servers. It also helps to analyze traffic more closely by turning on features to track ip addresses. This allows for closer analysis of activity on your website. I...
Verified User in Computer Software
Verified User in Computer Software
There is a room of improvement for Matomo API, besides filtering per custom visitors segments is not actually possible
Discussions
Fathom Analytics has no discussions with answers
Is the data your own?
3 comments
BT
If by security and privacy reasons you refer to GDPR framework, yes, Matomo has its privacy by design feature, allowing you to use this tool in complete...Read more
Translate the following text: "Klaatu barada nikto."
1 comment
MY
Because your platform is very helpfulRead more
Hunting for software insights?
With over 2.5 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
