Compare Facebook and X (Twitter) 
- Users report that Facebook's "Ad Manager" offers a more comprehensive set of targeting options compared to X (Twitter), allowing for more precise audience segmentation, which is crucial for small businesses looking to maximize their advertising ROI.
- Reviewers mention that the "User Interface" of X (Twitter) is more intuitive and easier to navigate, which contributes to its higher score in "Ease of Setup" compared to Facebook, where users have noted a steeper learning curve.
- G2 users highlight that Facebook's "Business Suite" provides a more integrated experience for managing multiple social media accounts, while users on G2 have pointed out that X (Twitter) lacks similar comprehensive management tools, making it less efficient for businesses with a multi-platform strategy.
- Users say that Facebook's "Analytics" features are more robust, offering deeper insights into user engagement and ad performance, which is essential for small businesses to refine their marketing strategies, whereas X (Twitter) analytics are seen as more basic and less actionable.
- Reviewers mention that the "Customer Support" for X (Twitter) is rated higher, with users appreciating quicker response times and more helpful resources, while Facebook's support has been criticized for being less responsive and harder to navigate.
- Users report that Facebook's "Community Building" features, such as Groups and Events, are significantly more effective for fostering customer engagement and loyalty, while X (Twitter) is often viewed as more of a broadcasting platform, lacking in community-oriented tools.
900 million users WW/global reach Viral support Can be leveraged for campaigns / coupons, esp for consumers
Hate the timeline view and not a fan of being forced to use it. Very difficult using some apps and am somewhat apprehensive of using them for privacy reasons. Not really sure of FB's policy for screening application providers. Have also noticed recently...
I've been using Twitter to follow trends, people, and business interests. I have made so many to virtual "friends" who I have had the pleasure to work with and meet offline too. It's a great interactive tool that provides a quick solution for customer...
There is a LOT of spam flying around. There should be a rule against folks who say anything about buying Twitter followers. I can't tell you how many spambots add me each day and I just have to shake my head.
900 million users WW/global reach Viral support Can be leveraged for campaigns / coupons, esp for consumers
I've been using Twitter to follow trends, people, and business interests. I have made so many to virtual "friends" who I have had the pleasure to work with and meet offline too. It's a great interactive tool that provides a quick solution for customer...
Hate the timeline view and not a fan of being forced to use it. Very difficult using some apps and am somewhat apprehensive of using them for privacy reasons. Not really sure of FB's policy for screening application providers. Have also noticed recently...
There is a LOT of spam flying around. There should be a rule against folks who say anything about buying Twitter followers. I can't tell you how many spambots add me each day and I just have to shake my head.
