Introducing G2.ai, the future of software buying.Try now

Compare Facebook and Pinterest

Save
    Log in to your account
    to save comparisons,
    products and more.
At a Glance
Facebook
Facebook
Star Rating
(708)4.2 out of 5
Market Segments
Small-Business (61.3% of reviews)
Information
Entry-Level Pricing
No pricing available
Learn more about Facebook
Pinterest
Pinterest
Star Rating
(234)4.6 out of 5
Market Segments
Small-Business (67.0% of reviews)
Information
Entry-Level Pricing
No pricing available
Learn more about Pinterest
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that Facebook's "Ad Manager" provides robust targeting options, but some find the interface overwhelming compared to Pinterest's "Promoted Pins," which reviewers mention as being more intuitive and user-friendly.
  • Reviewers say that Facebook's "Business Suite" allows for comprehensive management of multiple accounts, but users on G2 highlight that Pinterest's "Analytics" feature offers clearer insights into engagement metrics, making it easier to track performance.
  • G2 users mention that Facebook's "Customer Support" can be slow to respond, with a quality rating of 7.2, while users report that Pinterest's support is more responsive and helpful, reflected in a higher rating of 8.5.
  • Reviewers say that Facebook's "Content Scheduling" feature is effective but can be complex, whereas users on G2 appreciate Pinterest's straightforward "Pin Scheduling" tool, which they find easier to navigate.
  • Users report that Facebook's "Product Catalog" integration is powerful for e-commerce, but reviewers mention that Pinterest's "Shop the Look" feature is particularly effective for driving sales through visual discovery.
  • Reviewers mention that while Facebook's "Ad Performance" metrics are detailed, they can be difficult to interpret, whereas users say that Pinterest's "Engagement Insights" are presented in a more digestible format, making it easier to understand audience interactions.
Featured Products
Pricing
Entry-Level Pricing
Facebook
No pricing available
Pinterest
No pricing available
Free Trial
Facebook
No trial information available
Pinterest
No trial information available
Ratings
Meets Requirements
8.6
565
9.2
202
Ease of Use
8.8
573
9.2
206
Ease of Setup
8.4
201
8.8
40
Ease of Admin
7.7
169
8.8
34
Quality of Support
7.2
507
8.5
141
Has the product been a good partner in doing business?
7.3
147
8.7
28
Product Direction (% positive)
6.3
568
8.5
213
Features by Category
Not enough data
Not enough data
Agentic AI - Social Networks
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Facebook
Facebook
Pinterest
Pinterest
Facebook and Pinterest are categorized as Social Networks
Unique Categories
Facebook
Facebook has no unique categories
Pinterest
Pinterest has no unique categories
Reviews
Reviewers' Company Size
Facebook
Facebook
Small-Business(50 or fewer emp.)
61.3%
Mid-Market(51-1000 emp.)
23.3%
Enterprise(> 1000 emp.)
15.4%
Pinterest
Pinterest
Small-Business(50 or fewer emp.)
67.0%
Mid-Market(51-1000 emp.)
25.2%
Enterprise(> 1000 emp.)
7.8%
Reviewers' Industry
Facebook
Facebook
Marketing and Advertising
9.7%
Computer Software
8.0%
Information Technology and Services
7.1%
Internet
3.7%
Education Management
3.4%
Other
68.1%
Pinterest
Pinterest
Marketing and Advertising
9.1%
Retail
4.8%
Higher Education
4.3%
Arts and Crafts
4.3%
Graphic Design
3.9%
Other
73.6%
Most Helpful Reviews
Facebook
Facebook
Most Helpful Favorable Review
Eugene C.
EC
Eugene C.
Verified User in Venture Capital & Private Equity

900 million users WW/global reach Viral support Can be leveraged for campaigns / coupons, esp for consumers

Most Helpful Critical Review
Jared T.
JT
Jared T.
Verified User in Newspapers

I've grown very tired of seeing information that under normal circumstances no one would think of announcing to the world much less their friends. You had a meatball sub for lunch? You want me to like your friend's heating and cooling company despite the...

Pinterest
Pinterest
Most Helpful Favorable Review
Vrena R.
VR
Vrena R.
Verified User in Computer Software

Everything, I love pinning! It helped me plan my wedding, learn how to sew, and do fun DIY projects for after work or Saturdays. There was so many uses and it is so easy to organize.

Most Helpful Critical Review
Jean D.
JD
Jean D.
Verified User in Insurance

Because Pinterest adjusts to what you looked at in the past, the randomness is taken out of the equation. If there's something specific I want to see I can search for it. But what I REALLY hate is that almost everything I open is Shareability. That site...

Alternatives
Facebook
Facebook Alternatives
X (Twitter)
X (Twitter)
Add X (Twitter)
Snapchat
Snapchat
Add Snapchat
Meetup Pro
Meetup Pro
Add Meetup Pro
LinkedIn Premium
LinkedIn Premium
Add LinkedIn Premium
Pinterest
Pinterest Alternatives
Snapchat
Snapchat
Add Snapchat
X (Twitter)
X (Twitter)
Add X (Twitter)
Reddit for business
Reddit for business
Add Reddit for business
SlideShare
SlideShare
Add SlideShare
Discussions
Facebook
Facebook Discussions
What is Facebook and its features?
4 comments
SAQIB A.
SA
It is the world's best social and business networking platform. It provides the more opportunities for business and marketing purposes.Read more
What products does Facebook have?
3 comments
Asirah A.
AA
Other products such as Meta View, Messenger and Instagram.Read more
What is Facebook used for?
3 comments
maryam j.
MJ
one of the best platform for connect with different people and also best for marketing your product as wellRead more
Pinterest
Pinterest Discussions
What is Pinterest used for?
2 comments
sumit k.
SK
Pinterest is used for marketing and selling the product and learning via generating beautiful pins Read more
What are the most popular topics on Pinterest?
2 comments
Sachin K.
SK
Home decor: Inspiration for DIY projects, interior design, and creating dream living spaces. DIY and crafts: Tutorials, ideas, and inspiration for handmade...Read more
How can I take off the filters so that the Pinterest posts are random?
1 comment
Mohammad Khurram  H.
MH
To remove filters from your Pinterest feed so that you see a more random selection of pins, you can try the following steps: Go to your Pinterest profile...Read more