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- Cognito Identity Verification
- Persona
- Cognito Identity Verification-vs-Persona
Compare Cognito Identity Verification and Persona 
At a Glance
Market Segments
Small-Business (50.0% of reviews)
Small-Business (77.5% of reviews)
Entry-Level Pricing
No pricing available
Free
Cognito Identity Verification
Star Rating
(6)4.6 out of 5
Market Segments
Small-Business (50.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Cognito Identity VerificationPersona
Star Rating
(41)4.3 out of 5
Market Segments
Small-Business (77.5% of reviews)
Entry-Level Pricing
Free
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Cognito Identity Verification vs Persona
- Reviewers felt that Cognito Identity Verification meets the needs of their business better than Persona.
- When comparing quality of ongoing product support, reviewers felt that Cognito Identity Verification is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Persona over Cognito Identity Verification.
Pricing
Entry-Level Pricing
Cognito Identity Verification
No pricing availablePersona
Limited Time G2 KYC/AML Package
Free
For the G2 community, Persona is offering an end-to-end solution that helps entrepreneurs and operators meet KYC/AML compliance requirements
- 500 free government ID with optional selfie verifications or Persona Watchlist reports per month
- Dashboard to view and manage your verifications
- Integrate in an afternoon with our full integration suite, including no-code hosted flows
Free Trial
Cognito Identity Verification
No trial information availablePersona
Free Trial is available
Ratings
Meets Requirements
9.0
5
8.7
31
Ease of Use
9.3
5
8.9
32
Ease of Setup
Not enough data
8.3
22
Ease of Admin
Not enough data
8.9
21
Quality of Support
9.3
5
8.7
31
Has the product been a good partner in doing business?
Not enough data
8.7
21
Product Direction (% positive)
7.7
5
8.5
31
Features by Category
Functionalities
Not enough data
9.0
8
Not enough data
8.8
8
Not enough data
8.1
8
Not enough data
8.8
8
Not enough data
7.7
8
Not enough data
8.3
8
Generative AI
Not enough data
7.4
7
Fraud Detection
Not enough data
8.9
9
Not enough data
9.3
9
Not enough data
9.1
9
Not enough data
9.0
8
Not enough data
9.4
9
Compliance
Not enough data
9.2
8
Not enough data
9.3
7
Not enough data
9.0
7
Monitoring
Not enough data
9.3
7
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.0
7
Not enough data
9.3
7
Reporting
Not enough data
9.3
7
Not enough data
9.4
8
Not enough data
9.2
8
Generative AI - Anti Money Laundering
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Anti Money Laundering
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Cognito Identity Verification and Persona are categorized as Identity Verification
Unique Categories
Cognito Identity Verification has no unique categories
Persona is categorized as Anti-Money Laundering (AML) and Age Verification
Reviews
Reviewers' Company Size
Cognito Identity Verification
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Persona
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
83.3%
Computer Software
16.7%
‐
‐
‐
Other
0.0%
Financial Services
20.0%
Computer Software
15.0%
Information Technology and Services
10.0%
Real Estate
7.5%
Outsourcing/Offshoring
5.0%
Other
42.5%
Most Helpful Reviews
Cognito Identity Verification
Most Helpful Favorable Review
Verified User in Computer Software
APIs were easy to integrate. Service has been solid.
Most Helpful Critical Review
Persona
Most Helpful Favorable Review
Verified User in Investment Management
Persona's iframe system makes importing a ready-to-use workflow that you add to your app very easy. Webhooks are pretty flexible and their in app dashboard makes it easy to review KYC issues.
Most Helpful Critical Review
Valentin .
Verified User in Financial Services
The fact that... for a company offering one thing, it's a shame when that thing doesnt work as advertised. Also the support is both... incompetent, useless, and unable to even read the problem completly before responding.
Verified User in Computer Software
APIs were easy to integrate. Service has been solid.
Verified User in Investment Management
Persona's iframe system makes importing a ready-to-use workflow that you add to your app very easy. Webhooks are pretty flexible and their in app dashboard makes it easy to review KYC issues.
Valentin .
Verified User in Financial Services
The fact that... for a company offering one thing, it's a shame when that thing doesnt work as advertised. Also the support is both... incompetent, useless, and unable to even read the problem completly before responding.
Alternatives
Discussions
Cognito Identity Verification has no discussions with answers
Persona has no discussions with answers
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