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Compare BrightLocal and Yext 
At a Glance
Market Segments
Small-Business (86.4% of reviews)
Enterprise (41.4% of reviews)
Entry-Level Pricing
Starting at $39.00 Per Month
No pricing available
BrightLocal
Star Rating
(224)4.6 out of 5
Market Segments
Small-Business (86.4% of reviews)
Entry-Level Pricing
Starting at $39.00 Per Month
Browse all 4 pricing plansYext
Star Rating
(828)4.4 out of 5
Market Segments
Enterprise (41.4% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about YextSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that BrightLocal excels in "Local Search Optimization" with a high rating of 9.3 for "Rank Tracking," while Yext falls behind with a rating of 8.4. Reviewers mention that BrightLocal's tools provide more accurate local rankings, making it a preferred choice for small businesses focused on local SEO.
- Reviewers mention that BrightLocal's "Quality of Support" is rated at 9.2, significantly higher than Yext's 8.6. Users on G2 appreciate the responsive customer service and personalized assistance from BrightLocal, which they feel is crucial for navigating local marketing challenges.
- Users say that BrightLocal's "Content Management" features, particularly "Content Scheduling" (rated 8.5), are more user-friendly compared to Yext's offerings. Reviewers highlight that BrightLocal allows for easier planning and execution of content strategies, which is essential for maintaining an active online presence.
- G2 users report that Yext shines in "Data Aggregators" with a rating of 9.2, compared to BrightLocal's 8.8. Reviewers mention that Yext's extensive network of data partners helps ensure that business listings are consistently updated across various platforms, which is vital for brand visibility.
- Users on G2 highlight that BrightLocal's "Reputation Management" feature, rated at 9.1, is superior to Yext's 8.8. Reviewers say that BrightLocal provides more comprehensive tools for monitoring and responding to customer reviews, which is critical for maintaining a positive online reputation.
- Reviewers mention that Yext's "User, Role, and Access Management" feature is rated at 9.0, slightly higher than BrightLocal's 8.9. Users report that Yext offers more robust options for managing user permissions, which is particularly beneficial for larger enterprises with multiple team members needing different access levels.
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Pricing
Entry-Level Pricing
BrightLocal
Track
Starting at $39.00
Per Month
Essential local SEO tools to track, audit, and improve local search performance.
- Track local rankings
- Audit citations, GBP, and on-site SEO
- Monitor GBP and website performance
Yext
No pricing availableFree Trial
BrightLocal
Free Trial is available
Yext
Free Trial is available
Ratings
Meets Requirements
8.9
167
8.7
662
Ease of Use
8.8
168
8.5
679
Ease of Setup
8.7
121
8.3
484
Ease of Admin
8.8
115
8.5
362
Quality of Support
9.2
162
8.5
631
Has the product been a good partner in doing business?
9.1
112
8.6
364
Product Direction (% positive)
8.9
149
8.4
645
Features by Category
Content
Not enough data
8.2
89
Not enough data
7.8
89
Not enough data
7.8
83
Not enough data
7.6
80
Not enough data
8.1
83
Not enough data
8.0
86
Not enough data
8.3
91
Not enough data
8.1
89
Not enough data
8.3
84
Design
Not enough data
7.8
82
Not enough data
7.6
79
Not enough data
8.0
81
Not enough data
7.8
85
Platform
Not enough data
8.1
88
Not enough data
8.3
93
Not enough data
8.1
89
Not enough data
8.5
96
Not enough data
8.5
93
Not enough data
8.0
80
Not enough data
8.1
98
Not enough data
8.2
84
Agentic AI - Web Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring
Not enough data
7.9
14
Not enough data
8.8
17
Not enough data
8.5
17
Administration
Not enough data
8.3
18
Not enough data
8.1
17
Not enough data
8.6
16
Not enough data
7.7
17
Standards
Not enough data
8.2
20
Not enough data
7.5
16
Not enough data
7.9
11
Not enough data
7.7
13
Agentic AI - Digital Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
8.2
50
Not enough data
7.8
48
Not enough data
7.8
48
Not enough data
8.3
51
Not enough data
8.0
48
Not enough data
7.8
45
Content Management
Not enough data
7.9
45
Not enough data
8.0
46
Not enough data
8.1
46
Design & Development
Not enough data
8.0
45
Not enough data
8.0
45
Not enough data
8.1
49
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Management
Not enough data
9.2
15
Not enough data
9.0
15
Not enough data
9.6
16
Content Discovery
Not enough data
9.6
17
Not enough data
9.2
14
Not enough data
9.2
13
Not enough data
9.4
13
Not enough data
9.6
15
Not enough data
9.1
13
Generative AI
Not enough data
7.6
9
Not enough data
7.6
9
Administration
Not enough data
8.6
38
Not enough data
8.4
35
Not enough data
7.9
38
Knowledge Management
Not enough data
9.2
41
Not enough data
8.6
33
Not enough data
8.5
41
Compliance
Not enough data
8.8
34
Not enough data
8.5
32
Not enough data
8.6
32
Not enough data
8.5
31
Customer Support
Not enough data
8.7
31
Not enough data
8.4
30
Not enough data
7.8
23
Data Security
Not enough data
8.5
27
Not enough data
8.8
28
Not enough data
9.0
32
Not enough data
8.5
26
Administration
Not enough data
8.1
32
Not enough data
9.0
39
Not enough data
9.0
37
Generative AI
Not enough data
7.8
17
Business Tools
Not enough data
8.8
78
Not enough data
8.4
50
Not enough data
8.0
48
Not enough data
8.3
67
Not enough data
8.0
52
Customer Tools
Not enough data
9.2
87
Not enough data
8.9
73
Not enough data
8.7
61
Not enough data
8.4
70
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
9.0
43
|
Verified
9.0
185
|
Verified
8.8
46
|
Verified
8.7
168
|
Verified
8.8
47
|
Verified
8.4
192
|
Verified
8.7
39
8.7
188
|
Verified
Performance
8.5
44
|
Verified
8.6
194
|
Verified
8.7
48
|
Verified
8.4
191
|
Verified
Knowledge Pages
Not enough data
8.6
60
Not enough data
8.6
52
Not enough data
8.5
51
Not enough data
8.1
48
Not enough data
8.0
44
Not enough data
8.7
56
Not enough data
8.7
53
Knowledge Dissemination
Not enough data
8.7
61
Not enough data
8.9
58
Not enough data
8.8
62
Not enough data
8.7
59
Not enough data
8.3
55
Not enough data
8.4
40
Not enough data
8.6
54
Not enough data
8.5
51
Not enough data
8.6
56
Agentic AI - Knowledge Base
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Local Search Optimization
9.3
56
|
Verified
8.0
105
9.3
55
8.9
119
|
Verified
9.3
48
8.7
124
|
Verified
9.1
47
|
Verified
8.6
106
|
Verified
8.0
34
7.1
86
|
Verified
9.2
57
|
Verified
8.2
125
|
Verified
Publishing
Not enough data
9.5
7
Not enough data
9.4
6
Not enough data
Not enough data
Development
Not enough data
7.9
8
Not enough data
7.9
7
Not enough data
8.7
5
Not enough data
7.7
5
Analytics
Not enough data
9.0
5
Not enough data
8.6
6
Agentic AI - Headless CMS
Not enough data
Not enough data
Content & Collaboration
Not enough data
8.2(won by default)
76
Not enough data
8.4(won by default)
74
Not enough data
8.2(won by default)
71
Not enough data
8.2(won by default)
74
Not enough data
8.3(won by default)
79
Not enough data
8.3(won by default)
70
Social Management
Not enough data
8.0(won by default)
113
Not enough data
8.6(won by default)
114
Not enough data
8.2(won by default)
112
Not enough data
8.3(won by default)
114
Not enough data
7.6(won by default)
99
Not enough data
8.0(won by default)
70
Not enough data
7.9(won by default)
68
Agentic AI - Social Media Management
Not enough data
6.9(won by default)
7
Not enough data
7.9(won by default)
7
Not enough data
7.4(won by default)
7
Not enough data
8.1(won by default)
7
Not enough data
8.1(won by default)
7
Not enough data
8.1(won by default)
7
Not enough data
8.1(won by default)
7
Compatibility
Not enough data
8.8
13
Not enough data
8.9
12
Not enough data
8.5
10
Agentic AI - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Queries
Not enough data
8.8
12
Not enough data
9.2
12
Not enough data
9.1
11
Not enough data
8.8
8
Not enough data
9.3
12
Functionality
Not enough data
8.0
11
Not enough data
8.7
13
Not enough data
8.2
11
Search Setup
Not enough data
8.3
23
Not enough data
8.0
23
Not enough data
8.3
25
Not enough data
8.2
19
Product Discovery
Not enough data
8.2
23
Not enough data
8.1
22
Not enough data
8.3
23
Not enough data
7.7
18
Not enough data
8.5
23
Integration
Not enough data
8.4
21
Not enough data
7.6
18
Not enough data
7.6
17
Page Customization
Not enough data
7.7
31
Not enough data
7.9
28
Not enough data
8.0
29
Not enough data
8.3
27
Page Optimization
Not enough data
7.3
22
Not enough data
8.2
28
Not enough data
8.3
30
Not enough data
8.3
32
Integrations
Not enough data
7.8
23
Not enough data
7.8
21
Not enough data
8.5
25
Generative AI
Not enough data
Feature Not Available
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Generative AI
Not enough data
7.9
55
Self-Service Experience
Not enough data
8.5
78
Not enough data
8.3
71
Not enough data
8.1
69
Not enough data
7.9
67
Not enough data
8.6
68
Self-Service Platform
Not enough data
8.6
75
Not enough data
8.6
72
Not enough data
8.3
67
Not enough data
8.2
71
Agentic AI - Customer Self-Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Policy Management - Digital Communications Governance
Not enough data
Not enough data
Not enough data
Not enough data
Surveillance - Digital Communications Governance
Not enough data
Not enough data
Not enough data
Not enough data
Analytics and Reporting - Digital Communications Governance
Not enough data
Not enough data
Not enough data
Not enough data
Compliance Management - Digital Communications Governance
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
9.6
21
|
Verified
8.3
147
9.5
25
|
Verified
7.6
144
|
Verified
9.3
20
|
Verified
8.0
145
|
Verified
Reporting
7.1
13
|
Verified
7.1
97
7.9
20
|
Verified
7.8
123
|
Verified
9.3
32
|
Verified
8.5
163
|
Verified
Media Monitoring
8.6
20
7.6
125
8.7
14
7.5
109
9.0
13
7.8
106
In-House Management
Feature Not Available
7.1
93
Feature Not Available
7.6
106
|
Verified
Generative AI
Not enough data
7.0
65
Agentic AI - Online Reputation Management
Not enough data
8.1
13
Not enough data
8.3
13
Not enough data
8.3
13
Not enough data
8.3
13
Not enough data
8.3
13
Not enough data
8.2
13
Knowledge Base
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
BrightLocal and Yext are categorized as Local Listing Management, Local SEO, Online Reputation Management, and Multi-Location Marketing Platforms
Unique Categories
BrightLocal has no unique categories
Yext is categorized as Contact Center Knowledge Base, Social Media Management, Knowledge Base, Store Locator, Landing Page Builders, Digital Communications Governance, Digital Governance, Digital Experience Platforms (DXP), Headless CMS, Insight Engines, Enterprise Search Software, Web Content Management, Personalization Engines, E-Commerce Search, and Customer Self-Service
Reviews
Reviewers' Company Size
BrightLocal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Yext
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
55.4%
Internet
5.6%
Health, Wellness and Fitness
2.8%
Consumer Services
2.8%
Construction
2.3%
Other
31.0%
Financial Services
20.1%
Hospital & Health Care
9.6%
Marketing and Advertising
7.8%
Insurance
7.3%
Retail
6.8%
Other
48.4%
Most Helpful Reviews
BrightLocal
Most Helpful Favorable Review
Verified User in Marketing and Advertising
I love the flexibility of Bright Local. My agency deals with several different clients, and no two are the same. Even two clients of the same industry don't have the same local listing issues. With Bright Local, you can identify which listings your business...
Most Helpful Critical Review
John R.
Verified User in Banking
During the initial sales process, I noticed that our rep wasn't precisely responsive. That should have been a red flag, but when she offered me a few free credits to explore the CitationBurst campaign, I pressed forward. In very basic terms, I understood...
Yext
Most Helpful Favorable Review
Richard B.
Verified User in Human Resources
That Yext feeds all the major online directories through a single interface and updates happen within 24 hours with a single correction.
Most Helpful Critical Review
Verified User in Marketing and Advertising
SOCIAL SITE MANAGEMENT: If you are a manager of a Facebook business page, you can't connect to the business management profile. Instead, it tries to connect through your personal profile to your privately owned pages. CANCELLATION POLICY, NO GRACE PERIOD,...
Verified User in Marketing and Advertising
I love the flexibility of Bright Local. My agency deals with several different clients, and no two are the same. Even two clients of the same industry don't have the same local listing issues. With Bright Local, you can identify which listings your business...
Richard B.
Verified User in Human Resources
That Yext feeds all the major online directories through a single interface and updates happen within 24 hours with a single correction.
John R.
Verified User in Banking
During the initial sales process, I noticed that our rep wasn't precisely responsive. That should have been a red flag, but when she offered me a few free credits to explore the CitationBurst campaign, I pressed forward. In very basic terms, I understood...
Verified User in Marketing and Advertising
SOCIAL SITE MANAGEMENT: If you are a manager of a Facebook business page, you can't connect to the business management profile. Instead, it tries to connect through your personal profile to your privately owned pages. CANCELLATION POLICY, NO GRACE PERIOD,...
Discussions
How soon will the Review Widget be available to show reviews on websites?
2 comments
RG
Thank You Myles. I appreciate your development to date. I am excited to have the Review Showcase feature. I know that you and your team will make the...Read more
How can more UK focused directories be added to Brightlocal?
1 comment
MA
Hi Mark. Thanks for your question.
We have a team of citation researchers who constantly review the sites we work with, to ensure they are fully...Read more
Will you eventually offer or already have Sentiment feature under the Reputation Manager?
1 comment
MA
Hi Khara, thanks for your question.
At this present time sentiment analysis is not something we offer in Reputation Manager, beyond the aggregation of...Read more
Is YEXT worth the cost?
4 comments
DM
Absolutely not. It's provided negative value to us. Worst product and customer support of any company I've ever worked with.Read more
Yext is a company that provides a platform for managing digital knowledge, including business listings, reviews, and other information across various online platforms. It helps businesses ensure that their information is accurate and consistent across the internet, improving their online presence and searchability.
3 comments
RM
Yext is a data management tool that is designed to keep track of your business’ location-related information on multiple directories. The software allows you...Read more
What is YEXT used for?
2 comments
TW
Yext is used for submitting your businesses' information to all of the most important publishers and directories online. Yext makes it easy to manage your...Read more
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