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Compare BrightLocal and Moz Local 
At a Glance
Market Segments
Small-Business (86.4% of reviews)
Small-Business (78.6% of reviews)
Entry-Level Pricing
Starting at $39.00 Per Month
$14.00 Per Month
BrightLocal
Star Rating
(224)4.6 out of 5
Market Segments
Small-Business (86.4% of reviews)
Entry-Level Pricing
Starting at $39.00 Per Month
Browse all 4 pricing plansMoz Local
Star Rating
(475)4.2 out of 5
Market Segments
Small-Business (78.6% of reviews)
Entry-Level Pricing
$14.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that BrightLocal excels in "Quality of Support" with a score of 9.2, while Moz Local falls behind at 8.4. Reviewers mention that BrightLocal's support team is responsive and helpful, making it easier for small businesses to navigate local SEO challenges.
- Reviewers mention that BrightLocal's "Reputation Management" feature scores 9.1, significantly higher than Moz Local's 8.0. Users say that BrightLocal provides more comprehensive tools for managing online reviews and customer feedback, which is crucial for local businesses.
- G2 users highlight BrightLocal's superior "Rank Tracking" capabilities, scoring 9.3 compared to Moz Local's 8.9. Users report that BrightLocal offers more detailed insights into keyword performance, helping businesses optimize their local search strategies effectively.
- Users on G2 note that while both platforms offer "Online Listings" management, BrightLocal's score of 9.3 outshines Moz Local's 9.1. Reviewers mention that BrightLocal provides a more user-friendly interface for managing multiple listings across various directories.
- Reviewers mention that Moz Local has a slight edge in "Analytics" with a score of 9.0 compared to BrightLocal's 8.7. Users report that Moz Local's analytics tools provide deeper insights into performance metrics, which can be beneficial for data-driven decision-making.
- Users say that BrightLocal's "Dashboards and Reporting" feature is highly rated at 9.2, while Moz Local's is slightly lower at 9.1. Reviewers mention that BrightLocal's reporting tools are intuitive and customizable, making it easier for users to track their local SEO efforts effectively.
Featured Products
Sponsored
SeoSamba Marketing Operating System
(17)
Online Reputation Management
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Pro Rank Tracker
(60)
Online Reputation Management
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Sponsored
Reputation
(2280)
Online Reputation Management
Visit Website
Pricing
Entry-Level Pricing
BrightLocal
Track
Starting at $39.00
Per Month
Essential local SEO tools to track, audit, and improve local search performance.
- Track local rankings
- Audit citations, GBP, and on-site SEO
- Monitor GBP and website performance
Moz Local
Lite
$14.00
Per Month
Active location data distribution & management across the search ecosystem.
Publishes location data to essential Directory partners in the US, UK, & Canada – including Google, Facebook, Google Maps, & Waze.
- Listing Management
- Automated Location Data Distribution
- Continual Syncing of Location Data
Free Trial
BrightLocal
Free Trial is available
Moz Local
No trial information availableRatings
Meets Requirements
8.9
167
8.4
435
Ease of Use
8.8
168
8.6
433
Ease of Setup
8.7
121
8.7
301
Ease of Admin
8.8
115
8.8
300
Quality of Support
9.2
162
8.3
366
Has the product been a good partner in doing business?
9.1
112
8.9
294
Product Direction (% positive)
8.9
149
8.2
430
Features by Category
Listing Management
9.0
43
|
Verified
8.6
14
|
Verified
8.8
46
|
Verified
8.6
14
|
Verified
8.8
47
|
Verified
8.5
13
|
Verified
8.7
39
8.7
13
Performance
8.5
44
|
Verified
7.9
14
|
Verified
8.7
48
|
Verified
8.5
14
|
Verified
Local Search Optimization
9.3
56
|
Verified
Feature Not Available
9.3
55
8.5
14
|
Verified
9.3
48
8.3
13
9.1
47
|
Verified
7.4
12
|
Verified
8.0
34
7.1
13
|
Verified
9.2
57
|
Verified
8.5
14
|
Verified
Consumer Intelligence
9.6
21
|
Verified
Not enough data
9.5
25
|
Verified
Not enough data
9.3
20
|
Verified
Not enough data
Reporting
7.1
13
|
Verified
Not enough data
7.9
20
|
Verified
Not enough data
9.3
32
|
Verified
Not enough data
Media Monitoring
8.6
20
Not enough data
8.7
14
Not enough data
9.0
13
Not enough data
In-House Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
BrightLocal and Moz Local are categorized as Local Listing Management and Local SEO
Unique Categories
BrightLocal is categorized as Online Reputation Management and Multi-Location Marketing Platforms
Moz Local has no unique categories
Reviews
Reviewers' Company Size
BrightLocal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Moz Local
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
55.4%
Internet
5.6%
Health, Wellness and Fitness
2.8%
Consumer Services
2.8%
Construction
2.3%
Other
31.0%
Marketing and Advertising
35.6%
Internet
11.2%
Information Technology and Services
5.6%
Health, Wellness and Fitness
3.2%
Real Estate
2.8%
Other
41.5%
Most Helpful Reviews
BrightLocal
Most Helpful Favorable Review
Verified User in Marketing and Advertising
I love the flexibility of Bright Local. My agency deals with several different clients, and no two are the same. Even two clients of the same industry don't have the same local listing issues. With Bright Local, you can identify which listings your business...
Most Helpful Critical Review
John M.
Verified User in Facilities Services
ok. i changed my review after them responding to my first review
Moz Local
Most Helpful Favorable Review
Jon R.
Verified User in Individual & Family Services
It is easy to use, you basically just input all of your correct information and it puts it out to most of the major directories. It basically assists you in ranking better in local search results for a very reasonable price, and not much work is involved.
Most Helpful Critical Review
Verified User in Information Technology and Services
It is too hands-on, and too limited. While a tool like Yext potentially has less impact--only 70 directories, as opposed to the 5 major data aggregators that Moz Local provides with a potentially unlimited potential for reach--you set it and forget it. With...
Verified User in Marketing and Advertising
I love the flexibility of Bright Local. My agency deals with several different clients, and no two are the same. Even two clients of the same industry don't have the same local listing issues. With Bright Local, you can identify which listings your business...
Jon R.
Verified User in Individual & Family Services
It is easy to use, you basically just input all of your correct information and it puts it out to most of the major directories. It basically assists you in ranking better in local search results for a very reasonable price, and not much work is involved.
John M.
Verified User in Facilities Services
ok. i changed my review after them responding to my first review
Verified User in Information Technology and Services
It is too hands-on, and too limited. While a tool like Yext potentially has less impact--only 70 directories, as opposed to the 5 major data aggregators that Moz Local provides with a potentially unlimited potential for reach--you set it and forget it. With...
Discussions
How soon will the Review Widget be available to show reviews on websites?
2 comments
RG
Thank You Myles. I appreciate your development to date. I am excited to have the Review Showcase feature. I know that you and your team will make the...Read more
How can more UK focused directories be added to Brightlocal?
1 comment
MA
Hi Mark. Thanks for your question.
We have a team of citation researchers who constantly review the sites we work with, to ensure they are fully...Read more
Will you eventually offer or already have Sentiment feature under the Reputation Manager?
1 comment
MA
Hi Khara, thanks for your question.
At this present time sentiment analysis is not something we offer in Reputation Manager, beyond the aggregation of...Read more
Moz Local has no discussions with answers
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