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Compare BrightLocal and Localo 
At a Glance
Market Segments
Small-Business (86.4% of reviews)
Small-Business (98.3% of reviews)
Entry-Level Pricing
Starting at $39.00 Per Month
$0.00 1 Local Rank Checker
BrightLocal
Star Rating
(224)4.6 out of 5
Market Segments
Small-Business (86.4% of reviews)
Entry-Level Pricing
Starting at $39.00 Per Month
Browse all 4 pricing plansLocalo
Star Rating
(122)4.9 out of 5
Market Segments
Small-Business (98.3% of reviews)
Entry-Level Pricing
$0.00 1 Local Rank Checker
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that BrightLocal excels in its "Reputation Management" feature, with a rating of 9.1, while Localo offers a slightly higher rating of 9.4, indicating that Localo may provide more robust tools for managing online reviews and customer feedback.
- Reviewers mention that BrightLocal's "Local Search Optimization" tools, particularly "Rank Tracking," are highly effective, scoring 9.3, but Localo's similar feature also scores well at 9.4, suggesting both products are competitive in helping businesses improve their local search visibility.
- G2 users highlight that BrightLocal's "Quality of Support" is rated at 9.2, which is commendable, but Localo edges ahead with a score of 9.6, indicating that users may find Localo's customer service more responsive and helpful.
- Users on G2 report that BrightLocal's "Ease of Use" is rated at 8.7, which is good, but Localo shines with a score of 9.6, suggesting that Localo may offer a more intuitive user interface and overall user experience.
- Reviewers mention that BrightLocal's "Analytics" feature scores 8.7, which is decent, but Localo's analytics capabilities are rated higher at 9.3, indicating that users may benefit from more comprehensive insights and reporting tools with Localo.
- Users say that while both products have strong "Online Listings" management, BrightLocal scores 9.3 and Localo scores 9.1, showing that BrightLocal may have a slight edge in managing and optimizing online business listings effectively.
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Pricing
Entry-Level Pricing
BrightLocal
Track
Starting at $39.00
Per Month
Essential local SEO tools to track, audit, and improve local search performance.
- Track local rankings
- Audit citations, GBP, and on-site SEO
- Monitor GBP and website performance
Localo
Free Tool - Local Rank Checker
$0.00
1 Local Rank Checker
Check your business visibility for free
- Check your business visibility
- Spy on your competitors
Free Trial
BrightLocal
Free Trial is available
Localo
Free Trial is available
Ratings
Meets Requirements
8.9
167
9.4
99
Ease of Use
8.8
168
9.6
104
Ease of Setup
8.7
121
9.6
55
Ease of Admin
8.8
115
9.7
49
Quality of Support
9.2
162
9.7
94
Has the product been a good partner in doing business?
9.1
112
9.4
48
Product Direction (% positive)
8.9
149
9.8
97
Features by Category
Grammar
Not enough data
8.5
12
Not enough data
7.6
12
Not enough data
8.8
12
Formatting
Not enough data
5.8
11
Not enough data
6.5
10
Not enough data
6.2
11
Content
Not enough data
8.8
11
Not enough data
9.7
11
Not enough data
8.0
10
Product Type
Not enough data
8.3
11
Not enough data
7.2
10
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
9.0
43
|
Verified
Not enough data
8.8
46
|
Verified
Not enough data
8.8
47
|
Verified
Not enough data
8.7
39
Not enough data
Performance
8.5
44
|
Verified
Not enough data
8.7
48
|
Verified
Not enough data
Local Search Optimization
9.3
56
|
Verified
9.5
91
9.3
55
9.0
74
9.3
48
9.7
91
9.1
47
|
Verified
9.4
89
8.0
34
Feature Not Available
9.2
57
|
Verified
9.4
87
Page Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Consumer Intelligence
9.6
21
|
Verified
9.3
17
9.5
25
|
Verified
9.2
17
9.3
20
|
Verified
9.4
16
Reporting
7.1
13
|
Verified
6.8
16
7.9
20
|
Verified
7.6
16
9.3
32
|
Verified
9.0
16
Media Monitoring
8.6
20
7.1
17
8.7
14
6.9
16
9.0
13
6.9
16
In-House Management
Feature Not Available
7.6
16
Feature Not Available
7.8
15
Generative AI
Not enough data
8.7
9
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Growth
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
BrightLocal and Localo are categorized as Local SEO and Online Reputation Management
Unique Categories
BrightLocal is categorized as Local Listing Management and Multi-Location Marketing Platforms
Reviews
Reviewers' Company Size
BrightLocal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Localo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
55.4%
Internet
5.6%
Health, Wellness and Fitness
2.8%
Consumer Services
2.8%
Construction
2.3%
Other
31.0%
Marketing and Advertising
22.7%
Construction
8.4%
Real Estate
5.0%
Automotive
5.0%
Consumer Services
4.2%
Other
54.6%
Most Helpful Reviews
BrightLocal
Most Helpful Favorable Review
Verified User in Marketing and Advertising
I love the flexibility of Bright Local. My agency deals with several different clients, and no two are the same. Even two clients of the same industry don't have the same local listing issues. With Bright Local, you can identify which listings your business...
Most Helpful Critical Review
John R.
Verified User in Banking
During the initial sales process, I noticed that our rep wasn't precisely responsive. That should have been a red flag, but when she offered me a few free credits to explore the CitationBurst campaign, I pressed forward. In very basic terms, I understood...
Localo
Most Helpful Favorable Review
Verified User in Health, Wellness and Fitness
The smart grid option is perfect for facilitating your GMB audit
Most Helpful Critical Review
Verified User in Marketing and Advertising
I love the flexibility of Bright Local. My agency deals with several different clients, and no two are the same. Even two clients of the same industry don't have the same local listing issues. With Bright Local, you can identify which listings your business...
Verified User in Health, Wellness and Fitness
The smart grid option is perfect for facilitating your GMB audit
John R.
Verified User in Banking
During the initial sales process, I noticed that our rep wasn't precisely responsive. That should have been a red flag, but when she offered me a few free credits to explore the CitationBurst campaign, I pressed forward. In very basic terms, I understood...
Discussions
How soon will the Review Widget be available to show reviews on websites?
2 comments
RG
Thank You Myles. I appreciate your development to date. I am excited to have the Review Showcase feature. I know that you and your team will make the...Read more
How can more UK focused directories be added to Brightlocal?
1 comment
MA
Hi Mark. Thanks for your question.
We have a team of citation researchers who constantly review the sites we work with, to ensure they are fully...Read more
Will you eventually offer or already have Sentiment feature under the Reputation Manager?
1 comment
MA
Hi Khara, thanks for your question.
At this present time sentiment analysis is not something we offer in Reputation Manager, beyond the aggregation of...Read more
Localo has no discussions with answers
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