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Compare Braze and Pushwoosh 
At a Glance
Market Segments
Mid-Market (57.5% of reviews)
Small-Business (70.3% of reviews)
Entry-Level Pricing
No pricing available
Starting at $0.00 Per Month
Braze
Star Rating
(1,206)4.5 out of 5
Market Segments
Mid-Market (57.5% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazePushwoosh
Star Rating
(39)4.3 out of 5
Market Segments
Small-Business (70.3% of reviews)
Entry-Level Pricing
Starting at $0.00 Per Month
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Pushwoosh excels in campaign customization with a perfect score of 10.0, allowing for highly tailored marketing strategies, while Braze scores 8.6 in this area, indicating a more limited customization capability.
- Reviewers mention that Pushwoosh's segmentation features are top-notch, scoring 10.0, which enables precise targeting of audiences, whereas Braze's segmentation score of 8.8 suggests it may not be as robust in this critical area.
- G2 users highlight that Pushwoosh offers superior email marketing capabilities, particularly in building and personalizing emails with a score of 8.8, compared to Braze's lack of specific ratings in this category, indicating a potential gap in email marketing features.
- Users on G2 report that Pushwoosh's ease of setup is rated at 8.5, making it user-friendly for new adopters, while Braze's lower score of 7.5 suggests a steeper learning curve for users.
- Reviewers mention that both platforms have similar scores for quality of support, each rated at 8.5, indicating that users can expect a comparable level of assistance when using either software.
- Users say that Pushwoosh's triggered notifications score of 9.4 demonstrates its effectiveness in engaging users at the right moments, while Braze's score of 9.0, although strong, indicates it may not be as effective in this area.
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Pricing
Entry-Level Pricing
Braze
No pricing availablePushwoosh
Marketing
Starting at $0.00
Per Month
Our scalable pricing model aligns costs with volume
- Unlimited push sends (mobile & web)
- 1,000 free push subscribers
- Unlimited in-app impressions
Free Trial
Braze
Free Trial is available
Pushwoosh
Free Trial is available
Ratings
Meets Requirements
8.5
869
8.8
21
Ease of Use
8.4
947
8.7
22
Ease of Setup
7.6
470
8.5
11
Ease of Admin
8.5
327
8.7
9
Quality of Support
8.5
833
8.5
20
Has the product been a good partner in doing business?
8.9
334
8.5
9
Product Direction (% positive)
9.2
833
8.1
18
Features by Category
Email Marketing
8.8
514
Not enough data
8.8
485
Not enough data
8.4
490
Not enough data
8.3
403
Not enough data
Online Marketing
6.9
314
Feature Not Available
8.4
434
Not enough data
8.7
472
Not enough data
8.5
448
Not enough data
7.3
328
Feature Not Available
Lead Management
7.6
349
Not enough data
7.5
356
Not enough data
8.6
486
Not enough data
6.8
282
Not enough data
7.4
307
Not enough data
7.6
339
Not enough data
Feature Not Available
Not enough data
7.9
339
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
6.6
284
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.7
288
Not enough data
Reporting & Analytics
7.9
486
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.7
359
Not enough data
Feature Not Available
Not enough data
Platform
8.3
399
Not enough data
Feature Not Available
Not enough data
8.5
401
Not enough data
7.7
309
Not enough data
7.7
357
Not enough data
8.5
386
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
7.9
405
Not enough data
8.1
388
Not enough data
8.0
349
Not enough data
Campaigns
8.6
403
9.8
8
9.0
442
9.4
8
8.6
402
9.7
6
8.8
450
10.0
7
9.0
427
9.4
8
Analytics
8.3
447
9.0
8
7.7
413
9.0
8
Optimization
8.7
433
9.4
6
8.8
442
8.8
7
8.3
356
8.9
6
8.1
356
8.8
7
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
8.8
200
Not enough data
8.5
188
Not enough data
Targeting
8.6
181
Not enough data
8.5
167
Not enough data
Triggered Content
7.8
106
Not enough data
9.1
188
Not enough data
9.2
185
Not enough data
Personalized Content
7.4
107
Not enough data
7.2
101
Not enough data
7.1
98
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
7.9
95
Not enough data
Feature Not Available
Not enough data
7.6
92
Not enough data
8.1
96
Not enough data
Edit
7.2
92
Not enough data
8.3
92
Not enough data
8.0
93
Not enough data
Logistics
7.4
94
Not enough data
7.2
91
Not enough data
7.9
92
Not enough data
Feature Not Available
Not enough data
Generative AI
6.9
55
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.8
47
Feature Not Available
8.1
49
Feature Not Available
8.7
50
Not enough data
8.4
47
Feature Not Available
8.2
47
Feature Not Available
8.3
50
Feature Not Available
8.8
49
Feature Not Available
8.4
50
Not enough data
SMS Platform
8.3
46
Not enough data
8.7
47
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Feature Not Available
8.5
46
Feature Not Available
8.2
46
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
8.4
76
Not enough data
8.6
74
Not enough data
Platform Data
7.8
76
Not enough data
7.6
74
Not enough data
7.9
75
Not enough data
7.8
75
Not enough data
Platform Additional Functionality
7.7
75
Not enough data
7.7
74
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
8
Not enough data
9.3
7
Not enough data
8.3
7
Not enough data
9.4
6
Not enough data
8.6
6
Not enough data
8.3
6
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.6
6
Not enough data
8.6
7
Not enough data
Feature Not Available
Feature Not Available
8.6
7
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
7.7
337
Not enough data
7.8
423
|
Verified
Not enough data
7.1
296
|
Verified
Not enough data
6.9
322
|
Verified
Not enough data
Campaigns
7.6
283
|
Verified
Not enough data
9.1
408
|
Verified
Not enough data
7.7
266
Not enough data
6.6
189
Feature Not Available
8.9
385
|
Verified
Not enough data
8.7
402
|
Verified
Not enough data
Engagement
7.5
223
Not enough data
Platform
8.3
345
Not enough data
8.3
320
|
Verified
Not enough data
8.0
277
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Braze and Pushwoosh are categorized as Push Notification, Mobile Marketing, Marketing Automation, SMS Marketing, and WhatsApp Marketing
Unique Categories
Braze is categorized as Email Template Builder, Personalization, Personalization Engines, and Customer Journey Analytics
Pushwoosh is categorized as Customer Journey Mapping, Proactive Notification, and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pushwoosh
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
11.0%
Marketing and Advertising
7.1%
Information Technology and Services
6.9%
Health, Wellness and Fitness
6.6%
Food & Beverages
6.1%
Other
62.2%
Information Technology and Services
13.5%
Computer Software
13.5%
Marketing and Advertising
10.8%
Retail
5.4%
Internet
5.4%
Other
51.4%
Most Helpful Reviews
Braze
Most Helpful Favorable Review
Svenja W.
Verified User in Human Resources
Braze is quite user-friendly and it offers really nice options for setting up campaigns with multi-channel approach (including App messaging, Email and others like SMS, Social Media Channels etc.). The tool clearly offers a good view on User behavior across...
Most Helpful Critical Review
Bonni G.
Verified User in Marketing and Advertising
There was a rush to get onboarded and we were not onboarded during that 3 month or so period. If you have a question, you just get sent confusing documentation. It is also really hard to get help from technical support. I think customer success managers...
Pushwoosh
Most Helpful Favorable Review
Kim G.
Verified User in Health, Wellness and Fitness
The ability to segment users based on their behaviour and contact them through multiple channels.
Most Helpful Critical Review
Svenja W.
Verified User in Human Resources
Braze is quite user-friendly and it offers really nice options for setting up campaigns with multi-channel approach (including App messaging, Email and others like SMS, Social Media Channels etc.). The tool clearly offers a good view on User behavior across...
Kim G.
Verified User in Health, Wellness and Fitness
The ability to segment users based on their behaviour and contact them through multiple channels.
Bonni G.
Verified User in Marketing and Advertising
There was a rush to get onboarded and we were not onboarded during that 3 month or so period. If you have a question, you just get sent confusing documentation. It is also really hard to get help from technical support. I think customer success managers...
Discussions
What is Braze used for?
4 comments
NR
Marketing automation across various channels Read more
Braze has no more discussions with answers
Is Pushwoosh free?
1 comment
Official Response from Pushwoosh
Pushwoosh has a limited set of features that new users can try for free using Pushwoosh Demo App. Otherwise, there are several paid plans available — all of...Read more
What is a mobile push notification?
1 comment
FH
Push notifications look like SMS text messages and mobile alerts, but they only reach users who have installed your app. All the mobile platforms – iOS,...Read more
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